Using Vending Machines and Loyalty to nudge more people to using m-wallets
Apps, posted: 13-May-2013 10:14
See on Scoop.it – Imersia M2M

USA Technologies sees ‘self-service retail’ as a good test case for mobile payments. (Don’t have any cash, but want some water from the vending machine? Have a #mobile device?
Imersia‘s insight:
This is the first time I’ve heard of loyalty programs being attached to vending machines, but now that you can get everything from food, to video rentals and parking from a machine, why not let us pay for them direct from our m-wallet on our smartphone.
I think the article is quite right when it suggests that this may be an easy low impact way of getting people to trust the concept of paying for things from your mobile, not on your mobile phone account or specifically from a credit or EFTPOS card, but from your mobile wallet.
I think the article is quite right when it suggests that this may be an easy low impact way of getting people to trust the concept of paying for things from your mobile, not on your mobile phone account or specifically from a credit or EFTPOS card, but from your mobile wallet.
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Boy Racers Make Sport With Driverless Cars
Apps, posted: 19-Apr-2013 16:03

- Driverless Car photo by Steve Jurvetson
Whilst the concept of driverless cars has been well accepted and offered mobility and new levels of freedom to many users including blind and disabled people, a new challenge has arisen. Boy racers growing bored with illegal street racing have found new antics to amuse themselves and endanger others.
Driverless cars have been designed to deal with a wide range of conditions, able to monitor the speed of vehicles around them and deal with weather and other hazardous conditions. One thing that was never anticipated was dealing with deliberate erratic driving behaviour from other motorists.
Several incidents have occurred where drivers have deliberately swerved into the path of these vehicles which in several cases have resulted in hit and run accidents.
Following meetings between car manufacturers and law enforcement agencies, an emergency feature has now been installed into the car computers. These cars already have several external facing cameras mounted on them and are connected to the cloud anywhere that cellular mobile services are available. The camera software has been enhanced and is currently being tested with a number of new software features including car make and model, color and number plate recognition.
A 911 feature is also being tested, so that if an incident occurs, the occupant can transmit video combined with the data collected to the nearest emergency call centre, complete with their GPS coordinates and the direction they are driving in. The boy racers may very soon find themselves racing to find themselves behind bars and not the kind that serve alcohol.
Online Gambling with Augmented Reality Glasses
Augmented Reality, posted: 10-Apr-2013 10:55
The concept of using Augmented Reality for virtual casino gambling is one that has been discussed for a long time. This is potentially a huge market, not just in the USA where online gambling is still illegal in most states, but poised to change all over the world. This is from my blog at Imersia. With so many gamers and game designers on Geekzone, I thought I might get a few comments from some of you. Is anyone developing gambling games for mobile or considering developing for AR? We're on the fringe at Imersia with our location based infrastructure. We have launched Finga Footy (new update on Android and coming on iOS) and are also close to launching an amazing 3D AR animal game for a client.
Sites like PokerStars have been very active internationally trying to come up with every version of poker they can come up with, for people with zero budget through to those who play multiple games concurrently for a living.
Immersive AR with glasses could be a game changer. It could be just a friendly ‘home’ game with your friends and family, but enabling people who are scattered all over the world to play at the same virtual table. It could be a real plus for those who like a social game where they can make new friends and talk to people as if they were really there. It’ also an opportunity for people who like to trash talk their opponents and try to get them to tilt.
There are many people confined to beds, wheelchairs or are otherwise disabled who might feel like they have a chance to be in the real world without being judged by their looks or circumstances and feel they can join in on an equal basis.
When times are tough, gambling grows. With technologies that are sanctioned and monitored by authorities, there is potential for safety and security, keeping organised crime at bay, collecting taxes (sorry) and also helping people with gambling addictions.
This is a game changer and doesn't necessarily have to take people out of the casinos. Competitions can be run giving people entry into casino tournaments and of course there is potential for new very high bandwidth games for people to play using VR and AR in the casino itself.
Watch this space. It is going to be very exciting and of course not limited to casino type games.
Personally I love poker, currently I'm really getting into Omaha and Omaha Hi/Lo. I have never played a Massive Multiplayer Game. I used to love SIMCity and similar games. Now my interest from a professional perspective is location based AR games that can be played on mobile devices including HUD's and headsets and using the camera in the device to add new elements.
Imersia is very keen on collaborating with designers, developers and ad agencies.
Sites like PokerStars have been very active internationally trying to come up with every version of poker they can come up with, for people with zero budget through to those who play multiple games concurrently for a living.
Immersive AR with glasses could be a game changer. It could be just a friendly ‘home’ game with your friends and family, but enabling people who are scattered all over the world to play at the same virtual table. It could be a real plus for those who like a social game where they can make new friends and talk to people as if they were really there. It’ also an opportunity for people who like to trash talk their opponents and try to get them to tilt.
There are many people confined to beds, wheelchairs or are otherwise disabled who might feel like they have a chance to be in the real world without being judged by their looks or circumstances and feel they can join in on an equal basis.
When times are tough, gambling grows. With technologies that are sanctioned and monitored by authorities, there is potential for safety and security, keeping organised crime at bay, collecting taxes (sorry) and also helping people with gambling addictions.
This is a game changer and doesn't necessarily have to take people out of the casinos. Competitions can be run giving people entry into casino tournaments and of course there is potential for new very high bandwidth games for people to play using VR and AR in the casino itself.
Watch this space. It is going to be very exciting and of course not limited to casino type games.
Personally I love poker, currently I'm really getting into Omaha and Omaha Hi/Lo. I have never played a Massive Multiplayer Game. I used to love SIMCity and similar games. Now my interest from a professional perspective is location based AR games that can be played on mobile devices including HUD's and headsets and using the camera in the device to add new elements.
Imersia is very keen on collaborating with designers, developers and ad agencies.
On Singularity, Ray Kurzweil and IBM's Watson
AI, posted: 15-Mar-2013 09:44
I was reading a current article by Ray Kurzweil in this month’s edition of The Futurist and it got me to thinking a little. Here are a few random synapse connections from me.
He talked about how the digital neocortex will be be much faster than my wet-ware and that the roughly 300 million pattern recognisers in our biological neocortex will allow us to think in the cloud, using billions or trillions of pattern recognisers. The IQ part of my brain thinks this could be amazing, although I would worry about dendrite overload or glutamic acid over stimulation, which is associated with conditions such as Alzheimer’s. It’s one thing to connect my brain or nervous system to additional memory, but to extend the processing in and out, is something that I think may require a lot of very careful study.
Earlier this week I wrote a blog about a potential future condition, Google Glasses Separation Syndrome. I recently introduced my daughter to the brilliant book, Flowers for Algernon which follows a similar thread. What happens when you expand a person’s capability to the point that it changes their existence and then potentially remove it again.
I noted that Ray perhaps doesn’t like driving very much because he talked about self driving cars alleviating the requirement of humans to perform the ‘chore of driving’. Sorry Ray, I love driving and so do a large percentage of the people I know. I appreciate that you now work for Google and they are pioneering driver-less cars, but I don’t want to live in a city where eventually the law requires hat the ‘network’ takes over my car. Yes there are benefits in road safety etc. but with systems such as Fleet Management, MobilEye, and the incentives of PAYD Insurance the roads will become safer without requiring us to take our hands off the wheel.
So IBM‘s Watson won Jeopardy, cool. It is an amazing AI and I love that it is now being used to look for cure’s for cancer amongst other things. But if you start thinking about Watson, a digital neocortex and singularity, what about EQ? It’s one thing to be able to identify things, to be able to locate information, to be able to combine apparently disparate bits of data, but how about feelings, intuition, id and ego? These are the things that make us human.
I like where this is going, but I also want to keep that which is me. Watson might be able to write a hit song by understanding the formulas and this has been tried before. But the song I wrote about a boy whose father lost his job at the plant and asks Santa to find his dad a job, while his mother sits and cries in the bedroom, or the one I wrote about a guy who returns from a tour of duty in Iraq to find his best friend is now sleeping with his girlfriend, that brought tears to Desert Storm vets isn’t going to come from an AI. An AI may understand the chemical reactions of the brain and intellectually that these experiences can cause people to be sad.
The ultimate AI could use impeccable logic to say that humans are bad for the planet, they are frequently illogical, their emotions cause them to make bad decisions and basically shouldn't be here. Perhaps when Watson really ‘thinks’ about cancer, it might determine that humans are in factor a cancer on this planet and should be booted down. Then we will be left with the singularity which will contain all information, ask why and then boot itself down because having access to all the information in the world, does not impart any meaning.
What are your thoughts?
He talked about how the digital neocortex will be be much faster than my wet-ware and that the roughly 300 million pattern recognisers in our biological neocortex will allow us to think in the cloud, using billions or trillions of pattern recognisers. The IQ part of my brain thinks this could be amazing, although I would worry about dendrite overload or glutamic acid over stimulation, which is associated with conditions such as Alzheimer’s. It’s one thing to connect my brain or nervous system to additional memory, but to extend the processing in and out, is something that I think may require a lot of very careful study.
Earlier this week I wrote a blog about a potential future condition, Google Glasses Separation Syndrome. I recently introduced my daughter to the brilliant book, Flowers for Algernon which follows a similar thread. What happens when you expand a person’s capability to the point that it changes their existence and then potentially remove it again.
I noted that Ray perhaps doesn’t like driving very much because he talked about self driving cars alleviating the requirement of humans to perform the ‘chore of driving’. Sorry Ray, I love driving and so do a large percentage of the people I know. I appreciate that you now work for Google and they are pioneering driver-less cars, but I don’t want to live in a city where eventually the law requires hat the ‘network’ takes over my car. Yes there are benefits in road safety etc. but with systems such as Fleet Management, MobilEye, and the incentives of PAYD Insurance the roads will become safer without requiring us to take our hands off the wheel.
So IBM‘s Watson won Jeopardy, cool. It is an amazing AI and I love that it is now being used to look for cure’s for cancer amongst other things. But if you start thinking about Watson, a digital neocortex and singularity, what about EQ? It’s one thing to be able to identify things, to be able to locate information, to be able to combine apparently disparate bits of data, but how about feelings, intuition, id and ego? These are the things that make us human.
I like where this is going, but I also want to keep that which is me. Watson might be able to write a hit song by understanding the formulas and this has been tried before. But the song I wrote about a boy whose father lost his job at the plant and asks Santa to find his dad a job, while his mother sits and cries in the bedroom, or the one I wrote about a guy who returns from a tour of duty in Iraq to find his best friend is now sleeping with his girlfriend, that brought tears to Desert Storm vets isn’t going to come from an AI. An AI may understand the chemical reactions of the brain and intellectually that these experiences can cause people to be sad.
The ultimate AI could use impeccable logic to say that humans are bad for the planet, they are frequently illogical, their emotions cause them to make bad decisions and basically shouldn't be here. Perhaps when Watson really ‘thinks’ about cancer, it might determine that humans are in factor a cancer on this planet and should be booted down. Then we will be left with the singularity which will contain all information, ask why and then boot itself down because having access to all the information in the world, does not impart any meaning.
What are your thoughts?
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Google Glasses Separation Syndrome
Augmented Reality, posted: 13-Mar-2013 17:43
From the future:
Google Glasses Separation Syndrome
Google Glasses and dozens of other brands of Augmented Reality goggles hit the road running for Christmas 2013 and over the next couple of years AR applications went from Wow to business as usual. Today people look at you sideways in many cities if you aren’t wearing glasses. But there has been a downside. People can’t bear to be without them.
Not that long ago people had separation anxiety when they didn’t have their mobile with them, then their smartphone. Now its their AR glasses. Hospitals and A&R clinics are reporting many people are presenting with a feeling of vertigo with some patients reporting in an almost psychotic state, saying they feel they have been detached from the real world.
Others are describing the real world without AR glasses as flat, 2 dimensional, when they don’t have access to features they take for granted such as information about locations, deals, games and access to their friends via social media, the ability to take pictures or view them. Many find it difficult to function because they now rely on their glasses to tell them everything from the names of people they ‘know’ through facial recognition (including information on their last point of contact, meeting, email) to public transport timetables or driving directions. They no longer seem to have the ability to cope without this information beaming onto their eyeballs. The are unable to make decisions and are so used to large volumes of information at their fingertips that they are suffering fro sensory deprivation with their eye-wear.
Insurance companies who have benefited fro knowing much more about their clients, have been caught by surprise and won’t pay out on claims until the Syndrome has been recognised as an official condition and because they AR glasses are now a way of life, no one really has answers on what to do next.
Not that long ago people had separation anxiety when they didn’t have their mobile with them, then their smartphone. Now its their AR glasses. Hospitals and A&R clinics are reporting many people are presenting with a feeling of vertigo with some patients reporting in an almost psychotic state, saying they feel they have been detached from the real world.
Others are describing the real world without AR glasses as flat, 2 dimensional, when they don’t have access to features they take for granted such as information about locations, deals, games and access to their friends via social media, the ability to take pictures or view them. Many find it difficult to function because they now rely on their glasses to tell them everything from the names of people they ‘know’ through facial recognition (including information on their last point of contact, meeting, email) to public transport timetables or driving directions. They no longer seem to have the ability to cope without this information beaming onto their eyeballs. The are unable to make decisions and are so used to large volumes of information at their fingertips that they are suffering fro sensory deprivation with their eye-wear.
Insurance companies who have benefited fro knowing much more about their clients, have been caught by surprise and won’t pay out on claims until the Syndrome has been recognised as an official condition and because they AR glasses are now a way of life, no one really has answers on what to do next.
Finga Footy Doesn't Work Where You Are? We Have A Solution
Augmented Reality, posted: 8-Mar-2013 09:38
We have been overwhelmed with the number of people who downloaded Finga Footy. We were also very surprised that a large number of the thousands of people who did so in the first week are scattered across the globe. That’s very exciting for us, but most of them couldn’t play it because we hadn’t enabled locations near them yet:(
We have a solution for you, so that all of you can at least try it out for starters. We want you to be able to play it and own thehigh score at your chosen location!
If you are in a location where our Augmented Reality game Finga Footy doesn’t work, simply enter your player name as requested, then tap the top left hand side of the screen and it will enter ‘Demo Mode’ which then allows you to play the game with the marker you have printed.
The catch is of course that while you can get a high score in the demo mode, it doesn’t give you bragging rights at your favourite location, such as your office, local bar,sports stadium etc. This is a location based game after all.
So if you would like to be the king of your castle and own the high score, we want to help you with that too.
We can enable the game anywhere in the world where we can get coordinates, so all you need to do is tell us the address where you want to be able to play the game and we will make it happen. To do that please email us atFingaFooty@imersia.com.
Please note that these locations are made available to all people playing the game, so we recommend that you do not send us a home address for obvious security reasons.
We have a solution for you, so that all of you can at least try it out for starters. We want you to be able to play it and own thehigh score at your chosen location!If you are in a location where our Augmented Reality game Finga Footy doesn’t work, simply enter your player name as requested, then tap the top left hand side of the screen and it will enter ‘Demo Mode’ which then allows you to play the game with the marker you have printed.

The catch is of course that while you can get a high score in the demo mode, it doesn’t give you bragging rights at your favourite location, such as your office, local bar,sports stadium etc. This is a location based game after all.
So if you would like to be the king of your castle and own the high score, we want to help you with that too.
We can enable the game anywhere in the world where we can get coordinates, so all you need to do is tell us the address where you want to be able to play the game and we will make it happen. To do that please email us atFingaFooty@imersia.com.
Please note that these locations are made available to all people playing the game, so we recommend that you do not send us a home address for obvious security reasons.
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I'm tired of you Amex
Big Data, posted: 8-Mar-2013 08:41
At a quarter past 5 this morning, my phone started vibrating on my bedside cabinet. My wife stirred next to me, asking “What’s that?” At that time in the morning, in the middle of a REM state, your mind starts racing, your heart starts pumping and you’re thinking someone in your family is hurt, sick, in crisis.
Several times over the last year I have had battles with American Express charging me whopping late payment fees for my account. It transpires that we did automatic payments the day prior to the due date through the National Bank (nowANZ) but it typically took 3 or more days for the money to trickle through to Amex, even though our bank statementsshowed that we had made the payments on time.
We asked for explanations from the bank and from American Express and no one could explain. It just seemed to go into a black hole and of course no one really understands black holes yet, so they couldn’t explain where the money went, why it took so long, nor how a few days later it would appear, LATE, into our Amex account. Maybe it has something to do with cosmic string overnight cash rates, but if so, the interest certainly didn’t come to us to help pay with the late fee.
So we agreed with Amex that we would pay several days earlier than the due date (funny how they ping consumers when the average company takes 72 days to pay their 20th of the month accounts) and they put us on a text service where they would let us know when the account was due and when they received the payment.
Up until now those TXT messages came through at a reasonable hour, but this morning (maybe reduced fees for out of business hours SMS?) they decided to TXT me at 5:16 AM.
Well thanks Amex, I know you aren’t going to charge me a late fee. but I haven’t slept since you woke me up and have a long day ahead with important business meetings. I just want you to know that this is not cool or helpful, and I’m kinda annoyed. I’d ring you and try to wake you up, but I’m sure I’d end up talking to a nice person somewhere in the world where it is business hours.
Perhaps someone can look into your systems and think about putting in a few rules?
Several times over the last year I have had battles with American Express charging me whopping late payment fees for my account. It transpires that we did automatic payments the day prior to the due date through the National Bank (nowANZ) but it typically took 3 or more days for the money to trickle through to Amex, even though our bank statementsshowed that we had made the payments on time.
We asked for explanations from the bank and from American Express and no one could explain. It just seemed to go into a black hole and of course no one really understands black holes yet, so they couldn’t explain where the money went, why it took so long, nor how a few days later it would appear, LATE, into our Amex account. Maybe it has something to do with cosmic string overnight cash rates, but if so, the interest certainly didn’t come to us to help pay with the late fee.
So we agreed with Amex that we would pay several days earlier than the due date (funny how they ping consumers when the average company takes 72 days to pay their 20th of the month accounts) and they put us on a text service where they would let us know when the account was due and when they received the payment.Up until now those TXT messages came through at a reasonable hour, but this morning (maybe reduced fees for out of business hours SMS?) they decided to TXT me at 5:16 AM.
Well thanks Amex, I know you aren’t going to charge me a late fee. but I haven’t slept since you woke me up and have a long day ahead with important business meetings. I just want you to know that this is not cool or helpful, and I’m kinda annoyed. I’d ring you and try to wake you up, but I’m sure I’d end up talking to a nice person somewhere in the world where it is business hours.
Perhaps someone can look into your systems and think about putting in a few rules?
So what did you think of the 2013 Census?
Big Data, posted: 6-Mar-2013 09:07
Our household did it online and I have to say it was a smooth and easy process. The questions we didn’t have to answer were grayed out and we were all done and dusted in no time. Hopefully this means that finally we can hold referendums and vote online in future.
However, to me it was a major missed opportunity to learn more about who Kiwis are, what they do and where. This seemed to be to be simply a modern version of the feudal system where nobility tried to establish how much tax they could claim from their citizens. I love the Census system, always used to use copies of the books the Statistics Department used to put out and have been a keen user of the tables and tool builders on the website over more recent years. This Big Data has a huge impact on where to do business, where to build shops and factories, schools etc and the potential to not require costly double ups of data collection as will remain necessary for many Government organisations.
Here are a few thoughts from me of things that I would have liked to know and would have been easy to include and a few comments on what was included:
Ethnicity. For a country that is so multi-ethnic there were only 8 ethnicities offered and one of them was New Zealand European. That effectively makes it a political question and one that does not allow qualitative or quantitative research. As anyone who has studied statistics knows, most European Caucasians will select the first option, leaving us with skewed data. How about culture. I know people who will register as Chinese because they look like their ancestors, but were born and raised in New Zealand and in most things they do other than appearance are indistinguishable from any other NZ born person. On the other hand there are people who totally live the culture of their family and do not integrate much with our everyday society.
The question on what languages you can have a conversation in, was easy for people who really don’t speak English, to say they do. This to me is important because we know there are now large numbers of people who will struggle to answer a question like “where is the nearest dairy?” in English.
What is your religion? This to me is very old school. You either belong to a sect or you have no religion. What if you are agnostic, spiritual but don’t belong to a particular church? This would effectively assume that if you have no religion, you do not believe in a higher spirit, God if you will.
I would have liked to know what people’s jobs are. As a futurist, I’m aware that many of today’s roles or job titles didn’t exist 20 years ago and it would be very interesting to be able to identify shifts in trends in employment. Yes, this information is available to IRD, but I want to know these answers and you could argue the same about the table which asks about personal annual income.
The employment questions also didn’t support all options. For example, I am a founder in a couple of start-ups. I am not an employee and I do not draw any money from the companies. I work very long hours in them. But I couldn’t answer the how many hours do you work in your job, because I’m not employed by the companies. These are not family businesses or family farms, although we do have a project creating virtual pets. Because I don’t have a ‘job’ all the options below these questions were grayed out. I was left with the questions of did I apply for a job and if so, how. BTW I also do not get any sort of benefit from the Government.
The only questions on health focused on disabilities that stop you from earning money or require a benefit. Wouldn’t it have been interesting to get more information on conditions such as asthma, diabetes, ADHD, Autism, Cancer etc. where people continue to work or study. Not so much from a single point in time but from a trend perspective. Tie this into geospatial mesh blocks and area units and some very interesting information might have emerged. What about depression and mental health? If we were able to see statistics based on location, what discoveries might that lead to? Perhaps ones that Government doesn’t want to reveal?
They asked how many cars were available to the household, not how old they were, how often they were used, how big the engines were, whether they were NZ new? Yes, again I know this information is collected by other Government agencies, but it is not made available to the public and business in the same way.
Question 32 would have appealed to teachers. In the last 7 days did you work for pay, profit or income for an hour or more. Novopay anyone? How many people worked but haven’t been paid? Many have waited much more than a week, I’ve heard of people who still have pay overdue for months! (No I am not a teacher).
What else would I like to know?
So in summing up, its great to finally have a Census again and I’m looking forward to finding out what has changed in New Zealand, particularly as a result of the Canterbury earthquakes, but also information like how many NZ born people have left the country permanently, what is the make up of this country today compared to the last Census.
Congratulations on what appeared to be a smooth online operation, but what a missed opportunity to get some more learning. I think there has been so much focus on finally getting the job done, that there was insufficient focus on getting some highly important and valuable new data. The world has changed so much in 5 years. It appears like Novopay, that not much else has when it comes to taking advantage of 21st Century technology.
What do you think?
However, to me it was a major missed opportunity to learn more about who Kiwis are, what they do and where. This seemed to be to be simply a modern version of the feudal system where nobility tried to establish how much tax they could claim from their citizens. I love the Census system, always used to use copies of the books the Statistics Department used to put out and have been a keen user of the tables and tool builders on the website over more recent years. This Big Data has a huge impact on where to do business, where to build shops and factories, schools etc and the potential to not require costly double ups of data collection as will remain necessary for many Government organisations.
Here are a few thoughts from me of things that I would have liked to know and would have been easy to include and a few comments on what was included:
Ethnicity. For a country that is so multi-ethnic there were only 8 ethnicities offered and one of them was New Zealand European. That effectively makes it a political question and one that does not allow qualitative or quantitative research. As anyone who has studied statistics knows, most European Caucasians will select the first option, leaving us with skewed data. How about culture. I know people who will register as Chinese because they look like their ancestors, but were born and raised in New Zealand and in most things they do other than appearance are indistinguishable from any other NZ born person. On the other hand there are people who totally live the culture of their family and do not integrate much with our everyday society.
The question on what languages you can have a conversation in, was easy for people who really don’t speak English, to say they do. This to me is important because we know there are now large numbers of people who will struggle to answer a question like “where is the nearest dairy?” in English.
What is your religion? This to me is very old school. You either belong to a sect or you have no religion. What if you are agnostic, spiritual but don’t belong to a particular church? This would effectively assume that if you have no religion, you do not believe in a higher spirit, God if you will.
I would have liked to know what people’s jobs are. As a futurist, I’m aware that many of today’s roles or job titles didn’t exist 20 years ago and it would be very interesting to be able to identify shifts in trends in employment. Yes, this information is available to IRD, but I want to know these answers and you could argue the same about the table which asks about personal annual income.
The employment questions also didn’t support all options. For example, I am a founder in a couple of start-ups. I am not an employee and I do not draw any money from the companies. I work very long hours in them. But I couldn’t answer the how many hours do you work in your job, because I’m not employed by the companies. These are not family businesses or family farms, although we do have a project creating virtual pets. Because I don’t have a ‘job’ all the options below these questions were grayed out. I was left with the questions of did I apply for a job and if so, how. BTW I also do not get any sort of benefit from the Government.
The only questions on health focused on disabilities that stop you from earning money or require a benefit. Wouldn’t it have been interesting to get more information on conditions such as asthma, diabetes, ADHD, Autism, Cancer etc. where people continue to work or study. Not so much from a single point in time but from a trend perspective. Tie this into geospatial mesh blocks and area units and some very interesting information might have emerged. What about depression and mental health? If we were able to see statistics based on location, what discoveries might that lead to? Perhaps ones that Government doesn’t want to reveal?
They asked how many cars were available to the household, not how old they were, how often they were used, how big the engines were, whether they were NZ new? Yes, again I know this information is collected by other Government agencies, but it is not made available to the public and business in the same way.
Question 32 would have appealed to teachers. In the last 7 days did you work for pay, profit or income for an hour or more. Novopay anyone? How many people worked but haven’t been paid? Many have waited much more than a week, I’ve heard of people who still have pay overdue for months! (No I am not a teacher).
What else would I like to know?
- Do you have a land-line (that has dial tone)? Because in the event of power outages like earthquakes, they often still work.
- Do you have a broadband connection? VOIP?
- How many computers do you have at home that can access the internet?
- How many mobiles do you have in the household that are connected? How many of those are Smartphones?
- How many hours a week do you spend: Playing Sport or other outdoor activities? In club or organised activities? Watching TV? Playing computer games? On social media?
- Do you BYOD to work and use it for work purposes?
- How often do you buy fast food or eat out?
- What about savings? What do people do with their money? Are they part of a super scheme like Kiwi Saver? Do they buy stocks (Mighty River Power would like to know)? What was the last big purchase in the last 12 months?
- How about leisure, do they go away for a holiday? In NZ or overseas? Can they afford one at all? How long for?
So in summing up, its great to finally have a Census again and I’m looking forward to finding out what has changed in New Zealand, particularly as a result of the Canterbury earthquakes, but also information like how many NZ born people have left the country permanently, what is the make up of this country today compared to the last Census.
Congratulations on what appeared to be a smooth online operation, but what a missed opportunity to get some more learning. I think there has been so much focus on finally getting the job done, that there was insufficient focus on getting some highly important and valuable new data. The world has changed so much in 5 years. It appears like Novopay, that not much else has when it comes to taking advantage of 21st Century technology.
What do you think?
Taking it to the Street
Augmented Reality, posted: 5-Mar-2013 10:18
Taking it to the Street
We built Finga Footy to show off some of our capabilities and to get people having fun learning about AR or Augmented Reality as explained in ourprevious blog. If you’d like to try out the game, keep in mind this is a location based game. What that means is you can only play it at certain locations that we have enabled. This is important from a marketing perspective because we can create games that only work within a radius of certain places, such as a sports club, bar special event or restaurant. If you want to try it, use the QR code on this blog and you will find a page that shows you where you can play it. You can also find them fro within the app. If there isn’t a location near you, leave a comment here or contact us telling us where you would like to be able to play it and we will add it for you.
Kevin from ICE AV kindly shared some space with us on his stand at the Pinehurst School Sports Expo, which was invaluable.
People naturally tried to play the game on the screen of the iPad, but using AR what we have done is placed a virtual ball in front of the mobile, using a marker, which in this case looks like a beer coaster. We did this because we think this would make a great game for people to play in bars and restaurants.
We found that kids adapted to this much better than their parents at the sports expo, but then in fairness they were having so much fun that their parents didn’t really get much of a chance.
We also found that we were a bit too clever with our concept of a high score ratio between attempts and successful goals. when one boy got 12 out of 13 it was almost impossible for anyone else to beat his ratio. Good lessons for us. We will now go for just a straight high score.
It was really interesting seeing people putting their hands in front of the ball and seeing it go right through their hand. This is a whole new world and we are in an interesting position where the technology we are using is now in the hands of more than half of the population, but the majority haven’t seen Augmented Reality and need to see it in action to understand what we are doing. Hopefully given the competitive nature of kids, that will happen very quickly.
It was also interesting that many people still don’t know what QR codes are and of course the iPhone doesn’t come with a default QR Code reader. Fortunately there are loads of free ones available on the app stores and they are small downloads so I was able to help people with that at the expo and show them how to use them. It is an important reminder to app developers that what we take for granted as geeks is totally different still to the average person. Just because they have apps and games doesn’t mean they understand what to do.
We are now talking to agencies about expanding these ideas into marketing campaigns for their brands (beyond the apps we are already building for clients and can’t tell you about, because we don’t know who you are and therefore can’t shot you) and looking forward to some very exciting developments. Looking for something new? Drop me a line at luigi@imersia.com
A Kiwi Augmented Reality Location Based Game
Augmented Reality, posted: 27-Feb-2013 17:43
A Kiwi Augmented Reality Location Based Game
Imersia has created Finga Footy, a free Android and iOS game which shows off both Augmented Reality (AR) and Location Based Services concepts that you can play on your mobile or tablet.
You can get the application by scanning this QR code with your mobile, or follow this link. It will provide you with the link you need for your mobile operating system.
It will also provide you with a link where you can download and print a ‘marker’ which looks like a beer coaster. When you have downloaded the game, you will need to point the camera on your device at it. When you do that and you are in a location where you can play the game, the ball and goal posts will magically appear.
Yes, it is a location based game which means you can only play it at
locations that we have set up. This makes it perfect for marketing campaigns. You might want to allow people to play the game at your retail outlet, cafe, bar or restaurant, or perhaps at a sporting event.
Once you have the marker and have made your way to a location where you want to be able to play it (which can be pretty much anywhere on earth), you can compete with other people for the high score, which is based on a ratio of the number of successful goal kicks.

You need to enter a name in order to play the game and submit your high score. We know which location you are at by using location based technology from the mobile. We are not collecting any personal information and you do not have to give us any to use it.
The way you do this is to place your finger in front of your mobile (not on the touch screen) and tap the virtual ball which will then hopefully find its way to the goal mouth. Once you have a sufficiently high score to claim for that location, tap on the submit button and your name goes on the record for that location.
For now this is a proof of concept and we are starting to talk to companies about creating versions of this for specific campaigns and we can add all sorts of unique features to it.
Currently there are a number of New Zealand locations where you can play this game. These include Johnsonville Shopping Centre, Giapo Ice Cream and research Kitchen, McDonalds in Greenlane, Millenium Institute in Mairangi Bay, Columbus Cafe at Smales Farm and City Impact Church in Albany, Auckland. if there is somewhere you would like to be able to play the game, let us know by emailing info@imersia.com with the location, or leave a comment here on our blog.
You can get the application by scanning this QR code with your mobile, or follow this link. It will provide you with the link you need for your mobile operating system.
It will also provide you with a link where you can download and print a ‘marker’ which looks like a beer coaster. When you have downloaded the game, you will need to point the camera on your device at it. When you do that and you are in a location where you can play the game, the ball and goal posts will magically appear.
Yes, it is a location based game which means you can only play it at
locations that we have set up. This makes it perfect for marketing campaigns. You might want to allow people to play the game at your retail outlet, cafe, bar or restaurant, or perhaps at a sporting event.
Once you have the marker and have made your way to a location where you want to be able to play it (which can be pretty much anywhere on earth), you can compete with other people for the high score, which is based on a ratio of the number of successful goal kicks.

You need to enter a name in order to play the game and submit your high score. We know which location you are at by using location based technology from the mobile. We are not collecting any personal information and you do not have to give us any to use it.
The way you do this is to place your finger in front of your mobile (not on the touch screen) and tap the virtual ball which will then hopefully find its way to the goal mouth. Once you have a sufficiently high score to claim for that location, tap on the submit button and your name goes on the record for that location.
For now this is a proof of concept and we are starting to talk to companies about creating versions of this for specific campaigns and we can add all sorts of unique features to it.
Currently there are a number of New Zealand locations where you can play this game. These include Johnsonville Shopping Centre, Giapo Ice Cream and research Kitchen, McDonalds in Greenlane, Millenium Institute in Mairangi Bay, Columbus Cafe at Smales Farm and City Impact Church in Albany, Auckland. if there is somewhere you would like to be able to play the game, let us know by emailing info@imersia.com with the location, or leave a comment here on our blog.

