Adding Points of Interest to your Mobile LBS Application

, posted: 2-Apr-2009 16:50

One of the key things people want in an LBS application is to be able to find Points of Interest (POI) including geographical, community and business POI.

GeoSmart has collected and continues to collect information about all the places that people would like to visit, and unlike other databases, includes a lot of information that has importance but isn’t necessarily business related. For example beaches and bays, public toilets, boat ramps, parks etc.

Our latest service is called the Point of Interest (POI) Web Service V2. We have full time staff focussed not only on collecting quality spatial information about places you might want to find for an LBS Service or Application, but also making sure that it is current. Where relevant we use ANZSIC Codes which are a standard supported by the NZ and Australian Governments.  These offer a layer of categories from high level to more specific, so you can look at food and beverage or Italian Restaurants at either end. We have a browser tool to help you find the correct category here.

Our comprehensive database which is used in various forms and subsets on websites such as AA Maps, Bayleys, Winejobs Online and many other sites has a wide range of POI. These include shops, petrol stations, banks, ATMs, schools and where relevant, make sure you get to the right place at the Point of Interest. For example if you are going to a hospital, you probably want the Accident & Emergency entrance. If you are going to the golf course or a school, you want the official entrance and so on.  Our data, where relevant includes information such as contact details.

The POI Web Service can also be used for geocoding street addresses in order to display them on a map, using our geotagged web map tiles, which can be used on a mobile or normal PC browser. We have a comprehensive database of New Zealand street addresses, which you can try out on the AA Maps website, using our autocompleter.

The range of parameters are wide and varied and you can find more information in the Developer Page.

A key commonality in successful LBS applications overseas is the ability to find the service you are looking for nearby. For example, you are in the city and want to find a nearby cafe for some lunch. The POI web service would let you specify how close you want to find one and even give them to you in order starting with the closest to you. Our POI database is also used in products such as TomTom and Navman car navigation devices.

Because the database is very comprehensive and constantly growing and being validated, you can pretty much develop your application and populate it with our data and be up and running in no time.

Another service that we offer in conjunction with the NZ Automobile Association is the AA Maps Bizlocator. This is a free service which allows any New Zealand business to register their location with us and at the same time get a free web map to put on their website to show people where their office, shop or other business location is, assign it to ANZSIC Categories and then be available for addition to our POI database, all for free. The only condition is you have to go online at least once a year to confirm that your data is current. Once the map is up, you can even get and print turn by turn driving directions from anywhere in NZ and print them neatly on A4 paper. All for free. For more information on that please go to this page, where you can set up an account and ‘Add Your Business’.

More information

Other related posts:
Have You Tried The New Barfoot and Thompson iPad Real Estate App?
8 Ways to Grow Your Business with GPS
Consumption 2.0 and Mobility






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Luigi Cappel
Auckland
New Zealand


Helping people getting their message to potential customers with blogs and social media.
Futurist and start up founder.
Passionate consultant about all things to do with Social, Location, Augmented Reality and Mobile.
Member of Auckland ICT Cluster
Chair of Computing and IT Industry Advisory Committee at National Technology Institute
Founding member and past president of the New Zealand Wireless Forum.
Past Vice President NZ Sales & Marketing Institute.