USA Technologies sees ‘self-service retail’ as a good test case for mobile payments. (Don’t have any cash, but want some water from the vending machine? Have a #mobile device?
I think the article is quite right when it suggests that this may be an easy low impact way of getting people to trust the concept of paying for things from your mobile, not on your mobile phone account or specifically from a credit or EFTPOS card, but from your mobile wallet.
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