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Hard and Fast

O2 wins iPhone deal for the UK

By Antonios Karantze, in , posted: 18-Sep-2007 21:29

Way back in July I reported that it looked like the iPhone deal for the UK had been won by O2 (former employer of mine).

Althought it's taken some time to come to market, it's now formerly announced - out on the 9th of November, at £269:

True to operator form - there's nothing on the O2 website (, or in fact the UK Apple website. Cest la vie.

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Comment by sbiddle, on 18-Sep-2007 21:57

So that big EDGE upgrade they've been rolling out over the past few weeks inside the M25 was for a good reason! :-)

Comment by Aloha, on 18-Sep-2007 22:44

Rumours saying that O2 was so desperate to have this deal with Apple that they accepted the "40% ARPU sharing condition" of Apple. So every 40% of ARPU revenue is going to Apple.

Comment by freitasm, on 19-Sep-2007 06:24

And I just read that EDGE is "promised" to reach 30% of population. Great stuff, all you iPhone GPRS users!

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antoniosk's profile

Antonios Karantze
New Zealand

I'm a born and bred Wellingtonian, and have chosen IT and Telecommunications as my industry, as a Commercial Manager.

Credits include but are not limited to:
- The O2 Xda smartphone range, and O2's range of 3G Mobile Internet services
- Numerous TelstraClear Mobile and IP voice products

In my journey through the industry I have worked at
- Bellsouth NZ
- Telecom NZ
- ICO Global
- T-Mobile International (formerly One2One Communications)
- O2 Plc
- TelstraClear
- Vodafone NZ

I'm a fan of technology, and what it can do for people and business... and I enjoy bringing new things to market and seeing them grow. Enjoy the blog, take the time to think about what I write - it's not technology heavy, and is my reflection on life and the people around me.