2007 called and asked for it's technology back. My BlackBerry was forcibly retired.
For those who sneer at BlackBerry and it's users, dismissing them as relics of an age gone by, all I can say is Ignoramus. No-one who has ever used BlackBerry in anger would dismiss other users for being relics or diehards. Just like the Psion 3 and 5, which surrendered to the PDA in 2001, which eventually was surpassed by the connected smartphone before the age of the iPhone, it was a product of it's time and reflected that age.
But boy, did it do it with a style that no-one has replicated well. The pretenders to the throne have gotten close in building a mobile email capability for corporates. They have not built an elegant, easy to use, well integrated communications app that extends the desktop to a mobile device, so well optimised and polished out of the box that using it becomes second nature.
I could compose an email without ever looking at the device. I knew exactly where the keys were, the right sequence, how to drive the address book from within an email, compose and send.
Without ever looking at the screen, like an experienced touch typist on a QWERTY keyboard. And it worked.
I found managing via this device just worked. One handed operation - sorted. The User Interface was massively intuitive and instinctive, the functions were driven to operate as real humans think, and not the technologists.
Oddly enough, Windows Phone 8 is starting to approach the levels of capability that BlackBerry offers. But it's not there yet. The iPhone is good... But it's not there yet. And so on.
So I've been spoiled. Blackberry did what it was supposed to. The voice quality - for those who go old school and actually talk to people - was absolutely sublime compared to current widgets, and the battery life was good. Of course, it didn't keep up with the best that the others could offer, and then RIM got horribly confused about who the competition was and what strategy they were executing to. Looking back I find it amusing Microsoft focused on RIM as the king to be taken down, when the real usurper Apple was toiling away to lead the revolution - which no-one ever believed possible (I first started getting notice of an Apple phone around 2003 while at O2). And of course, away in their secret volcano lair the Google minions created the monster that is Android, repeating the messy experience of Microsoft Windows (many vendors, inconsistent experiences, underpowered phones)
All offer 'corporate mobile email'. And ALL have a compromised experience - it's there, but none comes close to being anywhere near the ease of RIM, and therein is the rub. If mobile email is only passable, will mobile email be used?
It's pleasing to see large preorders for the new Blackberry 10 range - long overdue - and I sincerely hope this will put pressure on the device vendors to improve their onboard applications in the way only they can. I also hope they will focus on what made their solution so very powerful - excellent corporate IT management tools, the real secret jewel in a world of identical smartphones.
Ok, perhaps it is a little bit of a whinge from a spoiled ex-user. I do like my smartphones and what they offer, but they aren't for emailing anything other than 3 word answers - just unusable.
So I've gone back to a much, much more powerful way of communicating. I know it's radical, and it might just catch on.
I call it MAKING A PHONE CALL AND TALKING TO PEOPLE. No read receipts are required. You always know whether the other end got the message, but like everything in life not whether they understood it.
Other related posts:
iOS6. Why the noise?
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