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Countdown launches supermarket shopping app
Posted on 11-May-2012 06:00. | Tags Filed under: News.

Countdown launches supermarket shopping app
New Zealanders can now access their local Countdown supermarket in the palm of their hand with the launch of Countdown’s new shopping app.

The free app, which launches for iPhone today, is a New Zealand-first offering combining a digital shopping list with barcode scanning capability, prices, recipes and an online shopping function.

Bridget Lamont, General Manager of Marketing at Countdown, said the app is set to change the way Kiwis do their supermarket shopping.

"Supermarket retailing continues to be transformed through the innovative use of technology whether it’s electronic payments, online shopping, self serve checkouts or QR codes. In the past few years, we’ve seen the explosion of mobile phone applications and now we’ve got one that will change the way Kiwis shop at the supermarket,” said Ms Lamont.

“This app means that paper shopping lists are a thing of the past. The app provides an aisle ordered shopping list that synchronises with your preferred store making it easier to find products on supermarket shelves.

"It will even let you know how much your shopping will cost1 before you leave the house, which is a great tool for budgeting."

Countdown app users will be able to use the scanner function to scan the barcodes of used products from their pantry before they throw them away, automatically adding them to their shopping list.

“The app can also help customers save money on their favourite items by enabling them to view the current price of each product on their list and check for any price promotions at their local store,” Ms Lamont said.

Other useful functions include a link to Countdown’s rewards programme where customers can check their Onecard points balance and mySpecials, which tells you when the products you frequently buy are on special. Customers can even access the latest Countdown mailer.

The recipe function on the app will allow customers to access a range of recipes and then automatically add ingredients to their shopping lists.
With the checkout function, customers can opt to have groceries delivered straight to their home via Countdown’s online shopping service. “It’s like having a personal grocery shopper in your back pocket,” Ms Lamont added.

The Countdown app is available for free download from the Apple App Store, and will launch on Google Play in the near future.

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