Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

NZ smartphone ownership to hit 90 percent by 2018
Posted on 12-Dec-2013 10:24 by Bill Bennett. | Tags Filed under: News.



Frost & Sullivan reports 64 percent of New Zealanders aged between 15 and 65 own a smartphone. Android accounts for almost two-thirds of those phone with a 64 percent market share, Apple’s iOS is at 24 percent.

Smartphone ownership will increase to 90 percent by 2018. Frost & Sullivan says Apple’s share will drop further in coming years.

Usage patterns are changing. Five years ago smartphones were mainly used for voice and text. Frost & Sullivan’s Phil Harpur says 44 percent of NZ smartphone owners use mobile media and 61 percent using social networking. More than a third of NZ smartphone owners use their devices for job search at least once every six months.

Tablets will grow even faster

At the moment 26 percent of New Zealanders own a tablet and 42 percent of households have at leave one. By 2018 that figure will be 78 percent.

Again Frost & Sullivan predicts Apple’s market share will drop from today’s 59 percent to less than 40 percent as other brands enter the market with cheaper devices.

Frost & Sullivan says 62 percent of tablet users read a news article on an internet site at least once a month. However, a significant proportion of tablet users do not read newspaper articles at all online.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

How stable are snap IP addresses?
Created by Physn, last reply by Oriphix on 23-Oct-2014 18:09 (20 replies)
Pages... 2


Spark Socialiser
Created by freitasm, last reply by freitasm on 22-Oct-2014 18:39 (34 replies)
Pages... 2 3


$39 iPhone plan goneburger
Created by MadEngineer, last reply by Demeter on 23-Oct-2014 16:09 (16 replies)
Pages... 2


American legal jurisdiction in New Zealand
Created by ajobbins, last reply by gzt on 21-Oct-2014 14:58 (30 replies)
Pages... 2


iPad Air 2 and iPad Mini 3. Gonna get one?
Created by Dingbatt, last reply by Geektastic on 23-Oct-2014 15:13 (98 replies)
Pages... 5 6 7


Snap have failed our company!
Created by dafman, last reply by kornflake on 23-Oct-2014 17:41 (37 replies)
Pages... 2 3


Thief taunts 12 year old via stolen laptop
Created by macuser, last reply by charsleysa on 22-Oct-2014 23:49 (12 replies)

Another Trade Me competitor: SellShed
Created by freitasm, last reply by freitasm on 23-Oct-2014 19:00 (44 replies)
Pages... 2 3