Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

NZ smartphone ownership to hit 90 percent by 2018
Posted on 12-Dec-2013 10:24 by Bill Bennett. | Tags Filed under: News.



Frost & Sullivan reports 64 percent of New Zealanders aged between 15 and 65 own a smartphone. Android accounts for almost two-thirds of those phone with a 64 percent market share, Apple’s iOS is at 24 percent.

Smartphone ownership will increase to 90 percent by 2018. Frost & Sullivan says Apple’s share will drop further in coming years.

Usage patterns are changing. Five years ago smartphones were mainly used for voice and text. Frost & Sullivan’s Phil Harpur says 44 percent of NZ smartphone owners use mobile media and 61 percent using social networking. More than a third of NZ smartphone owners use their devices for job search at least once every six months.

Tablets will grow even faster

At the moment 26 percent of New Zealanders own a tablet and 42 percent of households have at leave one. By 2018 that figure will be 78 percent.

Again Frost & Sullivan predicts Apple’s market share will drop from today’s 59 percent to less than 40 percent as other brands enter the market with cheaper devices.

Frost & Sullivan says 62 percent of tablet users read a news article on an internet site at least once a month. However, a significant proportion of tablet users do not read newspaper articles at all online.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

So, how about that budget?
Created by BlueShift, last reply by MikeB4 on 22-May-2015 23:02 (67 replies)
Pages... 3 4 5


Changing of our flag , Yes or No.
Created by Presso, last reply by mattwnz on 22-May-2015 10:30 (100 replies)
Pages... 5 6 7


NZ broadband in the dark ages or just a Hissy fit?
Created by surfisup1000, last reply by MadEngineer on 21-May-2015 20:36 (48 replies)
Pages... 2 3 4


Mortgage interest rates
Created by Regs, last reply by mattwnz on 22-May-2015 18:20 (23 replies)
Pages... 2


5 idiots and counting...
Created by frankv, last reply by Sideface on 22-May-2015 20:55 (20 replies)
Pages... 2


Wanting a virtual cell phone for iOS and desktop, looking at 2Talk, but SMS costs and functionality unclear.
Created by Baboon, last reply by richms on 23-May-2015 04:17 (38 replies)
Pages... 2 3


Sky Price increases
Created by l43a2, last reply by grant_k on 20-May-2015 21:29 (146 replies)
Pages... 8 9 10


Carfail: Did this really happen?
Created by joker97, last reply by paulmilbank on 22-May-2015 13:28 (16 replies)
Pages... 2