Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

NZ smartphone ownership to hit 90 percent by 2018
Posted on 12-Dec-2013 10:24 by Bill Bennett. | Tags Filed under: News.



Frost & Sullivan reports 64 percent of New Zealanders aged between 15 and 65 own a smartphone. Android accounts for almost two-thirds of those phone with a 64 percent market share, Apple’s iOS is at 24 percent.

Smartphone ownership will increase to 90 percent by 2018. Frost & Sullivan says Apple’s share will drop further in coming years.

Usage patterns are changing. Five years ago smartphones were mainly used for voice and text. Frost & Sullivan’s Phil Harpur says 44 percent of NZ smartphone owners use mobile media and 61 percent using social networking. More than a third of NZ smartphone owners use their devices for job search at least once every six months.

Tablets will grow even faster

At the moment 26 percent of New Zealanders own a tablet and 42 percent of households have at leave one. By 2018 that figure will be 78 percent.

Again Frost & Sullivan predicts Apple’s market share will drop from today’s 59 percent to less than 40 percent as other brands enter the market with cheaper devices.

Frost & Sullivan says 62 percent of tablet users read a news article on an internet site at least once a month. However, a significant proportion of tablet users do not read newspaper articles at all online.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Police Camera Van Disguise
Created by Reanalyse, last reply by oxnsox on 19-Dec-2014 21:59 (26 replies)
Pages... 2


Has Spark (Telecom) locked their iphone 6 ?
Created by anewguy2014, last reply by michaelmurfy on 17-Dec-2014 14:32 (25 replies)
Pages... 2


forgot how to unlock a car door
Created by joker97, last reply by joker97 on 19-Dec-2014 19:10 (49 replies)
Pages... 2 3 4


In defence of cats
Created by Rikkitic, last reply by DarthKermit on 17-Dec-2014 15:40 (68 replies)
Pages... 3 4 5


Slaughter of Innocents
Created by networkn, last reply by networkn on 19-Dec-2014 17:46 (64 replies)
Pages... 3 4 5


Lightbox launches on PlayStation 4
Created by freitasm, last reply by sultanoswing on 19-Dec-2014 20:56 (39 replies)
Pages... 2 3


How is iParcel these days?
Created by peejayw, last reply by surfisup1000 on 18-Dec-2014 21:45 (19 replies)
Pages... 2


Spray Foam Insulation
Created by AACTech, last reply by timbosan on 19-Dec-2014 16:58 (36 replies)
Pages... 2 3