Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett. | Tags Filed under: News.



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic.†Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. Itís a piece of research company flummery looking at brands to see if they are†trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and†is ďat the forefront of brand building with a unique and distinct brand identity that sets it apart from other brandsĒ.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Gareth Morgan is a genius
Created by Satch, last reply by JayADee on 11-Dec-2016 16:13 (183 replies)
Pages... 11 12 13


NZ Prime Minister John Key Resigns
Created by ajobbins, last reply by Fred99 on 11-Dec-2016 07:35 (222 replies)
Pages... 13 14 15


The President Of The USA - Who do you think?
Created by TimA, last reply by DarthKermit on 10-Dec-2016 20:29 (913 replies)
Pages... 59 60 61


Spark wireless broadband and home /lan access: CGNAT limitations
Created by yokkem, last reply by BarTender on 8-Dec-2016 15:57 (19 replies)
Pages... 2


Spark not planning to deploy native IPv6 at all. Ever.
Created by Erayd, last reply by sbiddle on 7-Dec-2016 20:57 (19 replies)
Pages... 2


Woooaaahh earthquake 2016-11-14
Created by Fred99, last reply by DarthKermit on 9-Dec-2016 16:16 (471 replies)
Pages... 30 31 32


Wilson's Car Park - When Free is not free
Created by nzkiwiman, last reply by cr250bromo on 9-Dec-2016 09:30 (51 replies)
Pages... 2 3 4


Gigabit cable now available
Created by sub, last reply by chiefie on 8-Dec-2016 17:38 (733 replies)
Pages... 47 48 49