Broadband provider, Flip, has amassed more than 10,000 customers in just over a year.
This is largely due to the business, which is part of CallPlus Group, disrupting the NZ broadband market with its unique business model and price leadership.
“Flip is now starting to shake up the market and build strong brand awareness through its low pricing and excellent service,” says Flip GM, Michael Shirley.
“The business initially launched with a free broadband proposition, and a couple of months later introduced the most affordable unlimited bundle in the market. The market response has been amazing.”
The high uptake is a result of being the only ISP in the country fully utilising the CallPlus Wholesale LLU network, which significantly lowers input costs.
“Flip is a good example of a successful start-up built on the back of the structural separation of Telecom. After building our wholesale network we saw an opportunity to do the same thing, only differently. And in doing so we were able to pass the cost savings onto our customers.”
This is exemplified by Flip’s entry level broadband and homeline bundle which is just $55 per month and includes 10GB of data and free national calling. What makes Flip even more unique is that there is no contract giving its customers flexibility and peace of mind.
Shirley says Flip also has a unique online support model which further reduces its overheads.
“The model has been made possible by focussing on response times and building a comprehensive self-service portal. This is the future of ISP’s the world over,” he says.
The business has some ambitious plans ahead and is now assessing an entry into the Fibre market. This, combined with other exciting initiatives, will form part of our plans to more than double the size of the business in the year ahead.