Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

Westpac’s premature Google Glass app
Posted on 5-Feb-2014 08:42 by Bill Bennett. | Tags Filed under: News.



Officially no-one in New Zealand should have a Google Glass device. The wearable computer isn’t on sale here and enthusiasts who want to buy one ahead of it being available find themselves bumping against barriers.

And yet Westpac says it is trialling its Cash Tank app on Google Glass. It says the app will be available in New Zealand when the product does go on sale later this year.

Clearly there’s some positioning here. Westpac wants to be seen as innovative and up with the play. Yet talking now about software for a device that isn’t on sale and is highly questionable smacks of desperation, like the kid who tries too hard to be cool.

In the press release Westpac chief digital officer, Simon Pomeroy is quoted saying: “By the end of this year our customers will be able to walk into a shop wearing their Google Glasses, see something they like and instantly check their bank balance which will be displayed in their peripheral vision – that’s pretty cool”.

Or not.

This worries me because Glass is controversial and unproven. It appeals to a certain creepy geek demographic. It may fail – risky new devices often do. At best less than one percent of Westpac customers will have Google Glass this year – probably a lot less than one percent.

So what is Westpac doing spending money on developing apps for such a tiny niche? Is that cool or reckless.

Sure, Westpac’s online banking software is massively improved, but it’s not perfect. I’d rather see the bank spend its development time and money getting the basics right rather than playing around with Glass.

The post Westpac’s premature Google Glass app appeared first on digitl.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Am I going down? App for the fearful of flying.
Created by networkn, last reply by Sideface on 29-Jan-2015 23:07 (47 replies)
Pages... 2 3 4


Police Speed Campaign - Summer 2014/2015
Created by nzkiwiman, last reply by scuwp on 31-Jan-2015 22:18 (179 replies)
Pages... 10 11 12


Post your Boat
Created by TimA, last reply by Beccara on 31-Jan-2015 20:40 (38 replies)
Pages... 2 3


Which canon flash?
Created by esawers, last reply by timmmay on 30-Jan-2015 16:15 (19 replies)
Pages... 2


Bad lower back.
Created by TimA, last reply by jimbob79 on 30-Jan-2015 16:01 (77 replies)
Pages... 4 5 6


New to VDSL and wondering if I can change where the modem connects in the house
Created by Valcor, last reply by quickymart on 29-Jan-2015 20:59 (17 replies)
Pages... 2


AdBlockers on Geekzone
Created by freitasm, last reply by wally22 on 29-Jan-2015 09:55 (69 replies)
Pages... 3 4 5


Help recognize big black spider nope
Created by solival, last reply by heylinb4nz on 30-Jan-2015 13:34 (16 replies)
Pages... 2