Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

HP abandons New Zealand media
Posted on 12-Feb-2014 10:38 by Bill Bennett. | Tags Filed under: News.



Earlier this week I contacted Hewlett-Packardís New Zealand PR company.

Make that HPís erstwhile PR company.

HP no longer has a New Zealand PR company.

Hereís the official company statement explaining the change. The fact that the statement is written in the worst kind of corporate-speak imaginable complete with the now-obligatory phrase ďgoing forwardĒ should have warned me about what was to come:

HP has transitioned to a central public relations hub to facilitate enquiries in some markets in Asia Pacific and Japan, including NZ. Going forward, you may submit your HP enquiries via email to†[email protected]†or via a phone call to†+65 6671 4718. When contacting the regional hub, please specify your deadline.

Itís bad enough when a technology company is clueless enough to attempt running New Zealand PR out of Australia, but the phone number here has a Singaporean code. At more than 8000km from New Zealand thatís about halfway to the other side of the world and in a totally different culture.

Thatís not encouraging. But so long as our questions get answered, we get access to people, information and products, journalists can live with that. Weíre flexible.

Or can we live with it? When I phoned the number it was clear the public relations hub doesnít work New Zealand hours Ė no-one in the office during our early afternoon.

So I sent an email to the address. Two days later, no reply.

This could be a one-off. However experience tells me otherwise. When this has happened in the past with other companies communications stops being a two-way street. Iím sure weíll get sent lots of crap press releases written in the dreary prose demonstrated above, but answers to questions?

Before you dismiss this as just a whinge about my problems as a journalist, consider this: Iíve been covering technology in New Zealand and Australia for more than 25 years. In that time Iíve noticed whenever a company stops talking to the media, sales drop, activity stalls, people get laid off.

Cutting media contact isnít the illness, itís a symptom of an underlying disease.

The post HP abandons New Zealand media appeared first on digitl.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

The Prime Minister and the waitress
Created by freitasm, last reply by Geektastic on 27-Apr-2015 22:52 (361 replies)
Pages... 23 24 25


Why does fuel cost more in Auckland ?
Created by Mark, last reply by Oblivian on 24-Apr-2015 21:01 (28 replies)
Pages... 2


Global mode over ? Lets see.....
Created by xpd, last reply by dclegg on 28-Apr-2015 07:18 (673 replies)
Pages... 43 44 45


Spark Intermittent connectivity - 26/04/2015 - 8:30PM
Created by wasabi2k, last reply by Jase2985 on 27-Apr-2015 21:16 (42 replies)
Pages... 2 3


Is Netflix too much traffic for your ISP?
Created by JohnButt, last reply by DonGould on 27-Apr-2015 12:33 (72 replies)
Pages... 3 4 5


Crash Testing
Created by heylinb4nz, last reply by MikeB4 on 24-Apr-2015 21:30 (18 replies)
Pages... 2


Worlds worst Chorus install goes viral.
Created by Lias, last reply by Athlonite on 26-Apr-2015 20:10 (97 replies)
Pages... 5 6 7


Repairing a car could soon become "copyright violation"
Created by freitasm, last reply by oxnsox on 24-Apr-2015 17:15 (66 replies)
Pages... 3 4 5