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Microsoft New Zealand technology bazaar
Posted on 4-Mar-2014 16:28 by Bill Bennett. | Tags Filed under: News.

One of my more enjoyable writing jobs is working on the The New Zealand Heraldís annual Innovation report. †Itís a subject thatís close to my heart and it means I get to talk to interesting people about fascinating ideas.

In one story,†Microsoft cloud seeds next start up wave, I look at†the Bizspark programme which helps technology start-ups by giving them free software, free cloud computing and advice. The results speak for themselves:

To date some 655 New Zealand companies have joined BizSpark and 212 have graduated. The graduate roll call includes some of the brightest young stars in our tech sector, among them are: Pingar, GreenButton,, TranscribeMe and Timely.

If New Zealand can spawn a handful of start-ups of that calibre every year, weíre on track to becoming a technology superpower. †

Microsoftís Bizspark offer is generous. In effect it means start-ups donít need to pay for technology infrastructure or software until they have money coming in. There were times in the past when Iíve involved with tech start-ups and could have done with similar help.

Itís also clever, getting the next generation of successful technology firms hooked on Microsoftís software and service infrastructure from day one. Thatís going to be a hard habit to break.

And thereís something else. Publicly Microsoft talks about moving from being a software giant to becoming a software, services and devices company. Itís not a bad plan. But the reality is that, for now at least, Microsoftís greatest strength lies behind the scenes. †It supplies a lot of important plumbing and stands behind a vast array of other peopleís innovation and success.

Thatís every bit as worthy and possibly more lucrative than being centre stage. Standing behind the next wave of innovators is a great way for an elder statesman like Microsoft to stay relevant and in touch.

The post Microsoft New Zealand technology bazaar appeared first on digitl.

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