Orcon today announced its campaign featuring Kim Dotcom is coming to an end, as the internet mogul focuses on his political aspirations.
Six months ago, Kim Dotcom was selected to front the Orcon campaign highlighting New Zealand’s restrictive data caps, in what has been the company’s most successful campaign to date.
“Our clear position to bring First World Internet to New Zealand has really resonated with New Zealanders and we’ve seen very strong results for the business,” says Greg McAlister, CEO Orcon.
“Over 70 per cent of our sales are now for an unlimited plan, with customers taking it up primarily to avoid bill shock and to stop squabbles in the flat or home about excess usage. Ultra-fast-broadband (UFB) has also taken off. We’ve now got more UFB connections than any other telco.”
McAlister explains that Kim Dotcom was chosen as talent for the campaign not only because he is a valued Orcon customer, but because he shares Orcon’s belief that uncapped broadband should be accessible to all Kiwis.
“While Kim Dotcom isn’t everyone’s cup of tea, he’s helped bring the topic of unlimited broadband to the forefront. There’s no doubt he gets attention and you can’t argue his passion for the internet. The fact he loves Orcon’s service helped too.
“The campaign has worked its socks off for us but now Kim Dotcom’s involvement with the Internet Party means we’ll risk running foul of New Zealand Electoral laws if we continue to use him to front our campaign.
“It’s time for us to bid farewell and move to the next phase of our campaign to champion unlimited broadband,” says McAlister.