Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Fly buys partnership with VMob to bring location based real-time deals direct to mobile
Posted on 14-May-2014 00:01. | Tags Filed under: News.



Loyalty New Zealand, operators of Fly Buys, have announced a partnership with NZAX listed Kiwi mobile marketing innovation company VMob (VML) that will place Fly Buys at the forefront of retail marketing via smartphones and mobile devices.

The VMob-enabled platform will allow Fly Buys partner businesses to deploy highly personalised loyalty content, offers and information directly to smartphones in real-time.

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that grab the attention of the customer.

Loyalty New Zealand CEO Stephen England-Hall said that personalisation has always been a fundamental cornerstone of the Fly Buys programme and VMob’s technology will allow Fly Buys to take this to a new level via mobile devices.
“This mobile-led initiative will allow retailers to create shopping experiences that have a whole new level of relevance. It’s going to add an entirely new and engaging dimension to retail shopping and service provision.”

Mr England-Hall said that the VMob partnership was regarded as of fundamental strategic significance by Loyalty New Zealand.

“We’re on the cusp of the digital wallet era. Mobile devices are going to play a huge part in the future of customer experience, loyalty and payments. We have partnered with VMob to make sure that Fly Buys is as strong in the digital wallet as it has been in the physical wallet for the past 20 years,” he said

The multi-award winning VMob mobile marketing platform has powered international campaigns for retail giants McDonald’s and Exxon, delivering loyalty programmes using smartphone apps with the capacity to provide individualised content to millions of users simultaneously.

Scott Bradley, founder and CEO of VMob said the partnership provides a real opportunity for local Kiwi retailers to close the gap between the store front and their customers.
“Our experience internationally shows that customers respond to the amplified value provided by a personalised approach on mobile devices. It’s bringing that local corner store experience back to large retail brands.”

“Individual retailers will be able to connect with their most valuable customers at a time they are most likely to purchase - while in close proximity or even inside the store.”

Loyalty New Zealand’s Mr England-Hall says that VMob was a natural fit when exploring options.

“VMob was the obvious choice when we were looking for an innovation partner. Not only are they world-leaders in this space, but as a home grown Kiwi company, they’re a great fit for Fly Buys being New Zealand’s favourite loyalty brand.”

VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand. Further commercial terms of the contract are confidential.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Safe, practical SUV for family under 12k
Created by wikibedi, last reply by networkn on 28-Sep-2016 19:55 (37 replies)
Pages... 2 3


Housing prices....
Created by Linuxluver, last reply by mattwnz on 26-Sep-2016 19:50 (103 replies)
Pages... 5 6 7


Buying without building consent/CCC?
Created by Zeon, last reply by neb on 27-Sep-2016 16:33 (38 replies)
Pages... 2 3


iPhone 7 Owner's thread (was Apple event 7th September)
Created by dickytim, last reply by jarledb on 25-Sep-2016 18:09 (479 replies)
Pages... 30 31 32


Galaxy Note 7 Announcement and Owners' Thread
Created by eracode, last reply by DaveB on 28-Sep-2016 17:38 (972 replies)
Pages... 63 64 65


Wanted: 32 inch TV for Plex and DVBLink
Created by Satch, last reply by davidcole on 28-Sep-2016 15:05 (13 replies)

Car accident... whom is at fault?
Created by Aaroona, last reply by Aaroona on 27-Sep-2016 17:08 (39 replies)
Pages... 2 3


Xbox One S with FIFA 17 $341 delivered
Created by Stan, last reply by Stan on 28-Sep-2016 17:44 (46 replies)
Pages... 2 3 4