Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
New Zealanders on online shopping spree
Posted on 1-Jul-2014 22:17. | Tags Filed under: News.



There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000, growth of six percent in the last year.

Nielsen, the leading global provider of information and insights, said New Zealanders spent $3.8 billion shopping online and expect this to reach $4.15 billion by the end of 2014.

Tony Boyte, Research Director, Nielsen added, “Kiwis have well and truly embraced internet shopping. The number of items each person is buying is increasing at a rapid rate. Nearly half a million Kiwis each made 11 or more purchases on the internet last year, an increase of 58 percent in the last two years”

$1.3 billion is spent by New Zealanders on websites based overseas, with USA, Australia and the UK being the most popular. 34 percent of the total amount Kiwis spent shopping online is spent overseas, an increase from 26 percent the previous year and double that of 2010.

The most popular products and services are airline tickets with 44 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (40%), books/magazines (35%), entertainment tickets (26%) and travel related services such as accommodation and car hire (25%).

Boyte summarises, “Consumers shop online for convenience, which includes being able to compare products and prices. It’s a trend that will continue to grow and with this, spend will increase substantially. A considerable proportion of spend will continue to go off-shore but the opportunity remains for New Zealand retailers to take advantage of growth in the online retail space”.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

New Unlimited Fixed Broadband
Created by LivingSkinny, last reply by DarkShadow on 16-Jan-2017 23:03 (32 replies)
Pages... 2 3


The President Of The USA: Donald Trump
Created by TimA, last reply by tdgeek on 16-Jan-2017 23:03 (1685 replies)
Pages... 111 112 113


How do people feel about lawyers?
Created by Rikkitic, last reply by Geektastic on 16-Jan-2017 23:18 (45 replies)
Pages... 2 3


Smart electricity meter installation
Created by JayADee, last reply by gregmcc on 16-Jan-2017 15:40 (18 replies)
Pages... 2


Sick of TM search engine, how can I use google to find an exact Tag, ie NZ New?
Created by TeaLeaf, last reply by Jaxson on 13-Jan-2017 19:13 (16 replies)
Pages... 2


New fibre install and SunGenie power supply
Created by littleheaven, last reply by littleheaven on 16-Jan-2017 22:41 (14 replies)

Mountain Bike Recommendation
Created by networkn, last reply by joker97 on 15-Jan-2017 22:14 (14 replies)

Power Garden Tools - battery?
Created by ubergeeknz, last reply by ubergeeknz on 16-Jan-2017 23:16 (13 replies)