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Palm Zire wins IDEA2003 Gold Award
Posted on 2-Jul-2003 20:38. | Tags Filed under: News.

Proving that excellent design doesn't have to come in an expensive package, Palm's groundbreaking US$99 Zire(TM) handheld has won a Gold award in the 2003 Industrial Design Excellence Awards (IDEA) competition, co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine.

"The Palm(TM) Zire impressed with its attention to detail and its elegant simplicity, particularly for an entry-level product," said Juror Jim Couch, IDSA, principal, Substance Design Group, Ltd. "The Zire's appearance conveys a quiet, calm, Zen-like aesthetic that is normally reserved for products selling at twice its cost. Simplifying the user interface, reducing its thickness, size and weight, and incorporating a power source that can go as long as a month on a single charge all contributes to making the Palm Zire highly desirable."

Named as a best product of 2002 by BusinessWeek and PC Magazine, the sleek and elegant Palm Zire handheld has been the fastest-selling handheld in Palm's history, selling more than 1 million units since its introduction last October. It's the most affordable and lightest-weight Palm branded handheld to date, providing an easy way for consumers to carry the information they need, anywhere they go.

The distinctive, polished white face and silver back lends a visual simplicity and elegance. The new two-button design focuses on what matters to first-time users -- Address Book and Date Book -- while providing an engaging look and feel. Palm's famous, easy-to-use personal information applications allow users to quickly keep track of important information.

"We wanted to design a handheld that addressed the needs of first-time handheld users, focusing on value and simplicity. The result was a unique marriage of design and functionality at a price that makes handheld technology accessible to a whole new audience," said Rich Gioscia, director of design for Palm Solutions Group. "The Zire handheld is a breakthrough product, and we're pleased it's been recognized with such a prestigious award."

The Palm Zire handheld can store approximately 6,000 addresses, 5 years of appointments (approximately 3,000 entries), and more. Zire handheld users can expand the functionality by choosing from 18,000 commercially available applications, from business software to puzzles and games to personal productivity software. More information is available at

An in-depth analysis of the IDEA winners are featured in BusinessWeek's 7 July 2003 issue. Winners, descriptions and images also can be found at IDSA's website (

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