Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Nielsen reports 1.7 million New Zealanders own a smartphone
Posted on 20-Mar-2013 10:11. | Tags Filed under: News.



Digitally connected consumers use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen, a global information and measurement company. The report recaps developments from 2012 and provides insights into the consumer, retail and media trends shaping the New Zealand marketplace.

Rob Clark, Managing Director, Nielsen said, ‘Consumers are increasingly time poor. As a result we crave convenience, anything that makes our lives easier and provides us with more time to do what we love. Consumer connectivity has made a huge contribution to this’.

Nielsen’s report, The Year That Was: How understanding consumers in 2012 will help you plan for tomorrow, identifies that 3.4 million New Zealanders (78% of the population aged 2+) are online in a typical month.

‘We are progressively using the web to save time searching for cars and viewing property (1.2 million New Zealanders visited an automotive site and 819,000 visited a real estate site in November 2012). Further evidence of this is the growth of online shopping with over half of us actively purchasing online’ states Tony Boyte, Research Director, Nielsen.

Of online New Zealanders, 95% are using a broadband connection at home. More than three quarters (76%) of broadband access for New Zealand homes is now via a wireless connection (up from 65% in 2011) compared to just 24% for fixed broadband (down from 35%).

Boyte adds, ‘Wi-fi allows multiple devices to access simultaneously from anywhere in the house, giving consumers the freedom to be anywhere they want while they browse.’

Mobile access to the internet has grown significantly. More homes in New Zealand have internet access than those that have PCs or laptops (see chart).

‘This shows that people are now using a multitude of devices around the house to make accessing the internet more convenient’, Boyte explains.

Smartphone ownership has grown by over 11% in 2012 (1.7 million New Zealanders now have a smartphone) and there has been 52% growth in the number of people using their smartphone features. Tablet ownership has more than doubled to reach 395,000 and electronic book readers are now owned by over 5% of New Zealanders.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

$1160 for a car battery??!!
Created by jonathan18, last reply by TimA on 19-Jan-2017 17:03 (34 replies)
Pages... 2 3


The President Of The USA: Donald Trump
Created by TimA, last reply by Sideface on 19-Jan-2017 11:19 (1743 replies)
Pages... 115 116 117


New Ford Mustang or Holden Commodore or alternatives
Created by MikeB4, last reply by WyleECoyoteNZ on 19-Jan-2017 17:06 (40 replies)
Pages... 2 3


Lost Mp3 collection, how to rebuild on the cheap (legally)?
Created by TeaLeaf, last reply by kickintheeye on 18-Jan-2017 23:05 (18 replies)
Pages... 2


Upsize my American houses to McMansion value deal.
Created by kingdragonfly, last reply by richms on 18-Jan-2017 15:48 (14 replies)

Mountain Bike Recommendation
Created by networkn, last reply by joker97 on 15-Jan-2017 22:14 (14 replies)

Stockholm ambulances to trial blocking drivers' music so sirens can be heard
Created by Geektastic, last reply by Oblivian on 19-Jan-2017 15:56 (26 replies)
Pages... 2


New Unlimited Fixed Broadband
Created by LivingSkinny, last reply by noroad on 19-Jan-2017 11:14 (55 replies)
Pages... 2 3 4