M-spatial announced Vodafone UK as a major customer for MapWay, its newly launched managed service solution providing maps and walking directions for use on mass market mobile phones.
Cambridge UK-based m-spatial has integrated its MapWay pedestrian navigation service into Vodafone live!, which now has over a million customers across Europe. MapWay is now available in the travel section of the Vodafone live! menu.
MapWay delivers state-of-the-art graphical walking directions which are 'made to measure' for the user's route and mobile phone. A massive database of 20 million buildings in the UK underpins the service, allowing carefully selected landmarks such as pubs and shops to be highlighted. This not only helps users to work out which way to walk at the start of their journey but also where to turn along their route. The result is a sequence of easy to follow maps, tailored to fit the user's phone, which are much more usable for pedestrian navigation than traditional street-maps.
Accessed from the Travel section within "More", MapWay allows Vodafone live! users to quickly and easily specify the start and end points of their journey. Using MapWay's unique user interface they are able to directly enter the names of locations such as restaurants, pubs, shops and stations – or specify their destination by address or postcode. The service also has a 'FindMe' feature that takes advantage of the automatic positional feed from the phone network to ease the process of setting the journey start point.