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Adobe shifts focus to cloud tools
Posted on 7-May-2013 07:57. | Tags Filed under: News.

Adobe is accelerating its shift to the cloud with a major update to Adobe Creative Cloud, the company’s flagship offering for creatives. The company released an update to Creative Cloud, packed with features, reimagining the creative process through a new set of “CC” desktop applications and enhanced cross-device collaboration and publishing capabilities.

Adobe Creative Cloud is a membership-based service that provides users with access to download and install Adobe creative desktop applications; game developer tools and integration with the Adobe Touch Apps.

With this update, creative files can be stored, synced and shared, via Creative Cloud, on Mac OS, Windows, iOS and Android; and Behance, the leading online creative community, is integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.

Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million free members have signed up for Creative Cloud since it was launched in April 2012.

Adobe will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite 6 products will continue to be supported and available for purchase via electronic download from and participating resellers, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community.

“We launched Creative Cloud a year ago and it has been a runaway success,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “By focusing our energy -- and our talented engineers -- on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”

On top of new collaboration and publishing services and the integration of Behance, today’s announced update to Creative Cloud includes new versions of Adobe’s next generation of desktop applications -- including Adobe Photoshop CC, InDesign CC, Illustrator CC, Dreamweaver CC and Premiere Pro CC.

Adobe’s desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.

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