British O2 to launch interactive services for Pop Idol TV Show
Posted on 11-Aug-2003 14:28.
Filed under: News
O2 announced that it will provide a range of interactive mobile services for the second series of smash-hit reality entertainment show Pop Idol.
O2 has already had phenomenal success in delivering groundbreaking interactive mobile services for shows such as Big Brother and Popstars: The Rivals. In the latest series of Big Brother, 1.5 million fans used their mobile to interact with the show, an increase of 25% on the previous year.
O2 will work with FremantleMedia (who co-own the Idols format with 19TV and whose UK production company, Thames Television, is co-producing Pop Idol with 19TV) to provide a range of services including:
MMS alerts (subscribers to the service are sent the latest news, with a picture attached from the show)
Text Quizzes and Competitions
Ticker Service displaying viewers text messages will be shown on ITV2's Pop Idol Extra show
Downloads, including graphics and ring tones
In addition, O2 will bring fans exclusive content via its dedicated mobile Pop Idol web site and the O2 WAP service specially designed to promote Pop Idol services. O2 customers will be able to access Pop Idol using O2 Active, - a branded, colour icon menu service that offers new and existing customers a simple means to access and navigate its growing range of mobile data and multimedia services.