Posted on 20-Aug-2003 08:02.
Filed under: News
An auction attracted a US$ 280,000 bid for the number 8888-8888. A Chinese airline bought the number because it's lucky (eight times the number eight) - and it's a good number too.
"Everyone at the company believes the number was worth the price we paid," Xing Bing, a spokesperson for Sichuan Airlines, told the Associated Press news agency.
The company is said to be planning to use the number for a 24-hour customer hotline.
Traditional Chinese practices such as choosing lucky numbers and consulting "feng shui" experts to improve one's environment have enjoyed a resurgence of popularity in recent years, correspondents say.
But Sichuan Airlines said it did not purchase the number to promote superstition.
"The number is easy to remember," said Xing Bing. "It's a number that will make customers happy when they call."