Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Pizza Hut's latest topping: SMS
Posted on 27-Aug-2003 23:33. | Tags Filed under: News.


Pizza Hut's latest topping: SMS
Pizza Hut New Zealand is using a service where customers can order pizza by sending a SMS with their orders.

According to the Ericsson Mobilty World website, the project was developed by Daqsquirt. Julian Smith, General Manager of Datasquirt, says: "Extensive market research has resulted in this unique service, which perfectly complements Pizza Hut's position in the fast-food market. Using Datasquirt's patent-pending WAM-E and TEXTCODE technologies, the service is fully automated and completely integrated into Pizza Hut's national database infrastructure and logistics processes."

SMS ordering now makes up 6% of all Pizza Hut orders in New Zealand and 25% of orders from mobile phones. Pizza Hut chose text messaging to capture more market share and increase brand awareness. This tactic has worked: 50% of SMS purchasers had no previous relationship with Pizza Hut.

Seamless integration ensures all SMS orders are handled and fulfilled in real-time. In addition to the systems automation, Datasquirt has also developed and deployed an SMS customer service interface into Pizza Hut's contact centre, to provide further support for SMS orders.

Datasquirt's solution is currently being sold to other Pizza Hut operations in Australia and the United Kingdom and has been approved for global patent protection.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Gareth Morgan is a genius
Created by Satch, last reply by JayADee on 10-Dec-2016 13:58 (174 replies)
Pages... 10 11 12


NZ Prime Minister John Key Resigns
Created by ajobbins, last reply by networkn on 10-Dec-2016 11:10 (219 replies)
Pages... 13 14 15


The President Of The USA - Who do you think?
Created by TimA, last reply by DarthKermit on 8-Dec-2016 16:22 (909 replies)
Pages... 59 60 61


Spark wireless broadband and home /lan access: CGNAT limitations
Created by yokkem, last reply by BarTender on 8-Dec-2016 15:57 (19 replies)
Pages... 2


Spark not planning to deploy native IPv6 at all. Ever.
Created by Erayd, last reply by sbiddle on 7-Dec-2016 20:57 (19 replies)
Pages... 2


Woooaaahh earthquake 2016-11-14
Created by Fred99, last reply by DarthKermit on 9-Dec-2016 16:16 (471 replies)
Pages... 30 31 32


Wilson's Car Park - When Free is not free
Created by nzkiwiman, last reply by cr250bromo on 9-Dec-2016 09:30 (51 replies)
Pages... 2 3 4


JB Hifi Cost & GST Sale - 7th Dec
Created by Finch, last reply by Kopkiwi on 7-Dec-2016 15:11 (16 replies)
Pages... 2