BT Broadcast Services, the broadcast and media solutions arm of BT (British Telecom) announced that it has inked a deal with wireless streaming technology company, Vemotion to offer end-to-end solutions to content providers. The deal, signed in the last week, will enable mass-market mobile users to receive live video to their phones via a state-of-the-art live streaming capability.
According to some studies, mobile video is the key driver for users to move to 3G technologies. BT wants to provide this with 2.5G (GPRS) technologies now. Check our previous article on current mobile video on 2.5G.
Andy Heselwood, Media Development Manager at BT Broadcast Services said, “The deal with Vemotion continues our commitment of partnering up with the very best in the wireless delivery business. Our years of broadcasting the richest of content coupled with Vemotion’s cutting edge technology will ensure that our clients will be able to offer their customers a rich-streamed and downloaded video experience on their mobile phones and wireless devices now and in the future.”
Vemotion’s unique technology, which incorporates patented components developed by BT Exact, BT's research, technology and IT operations business, is the first in the world to offer mobile video services based on the latest international standard known as H.264. This new standard doubles performance compared with the previous MPEG-4 standard, and is supported by leading industry bodies such as MPEG and 3GPP.
Tony Antoniou, Vemotion’s CEO added: "Our ability to deliver high quality video over GPRS networks, fast start-up times and over-the-air provisioning will enable BT Broadcast Services to extend its existing range of video services for broadcasters into the mobile world.”