Nokia will show lots of high tech during the Academy of Television Arts & Sciences' Emmy Awards telecast and the surrounding festivities on 21st September at the Shrine Auditorium in Los Angeles. Multiple Nokia Observation Cameras, a remote camera that can take and send high-quality photos, will be positioned on the red carpet to snap live photos. Customers with a multimedia messaging service (MMS) phone and GSM service from either AT&T Wireless Services or T-Mobile, will be able to send a request to the observation camera via text messaging to take a photo for them and send the photo directly to their mobile phone. Once the photo is sent to them, customers can use the photo as wallpaper or a screensaver to further personalize their mobile phone.
A team of professional photographers will also be supplied with the Nokia 3650 camera phone and positioned in key areas on the red carpet and backstage. The photographers will snap photos and send them to a website where customers can get a quick, behind-the-scenes look into the Emmys.
Seeing a global trend of people using more than one mobile phone to match to their outfit or environment, Nokia will also be providing each presenter of the awards show a SIM card and three of the newest Nokia mobile phones. Provided in the much talked about Primetime Emmy Awards gift basket will be the Nokia 3650 camera phone, the Nokia 3300 music phone and the Nokia 6800 messaging phone.
The Nokia Observation Camera will be taking photos of celebrities during pre-Emmy telecast activities on Sunday, 21st September 2003 starting at approximately 3:00 PM PDT. At that time, customers with an MMS phone from AT&T Wireless Services can send a text message to the Nokia Observation Camera by including the number "1" in the body of the test message to telephone number 214 704 3214. Customers with an MMS phone from T-Mobile can do the same as above but send their text message to 469 231 1896.