Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
NZ Mobile phone sales: The end of the golden weather
Posted on 10-Oct-2013 17:54 by Bill Bennett. | Tags Filed under: News.


Australia New Zealand Smartphone sales

The mobile phone market’s glory days appear to be in the past with IDC Research reporting sales of non-smartphone tanked in the second quarter of 2013. Smartphone sales also dropped.

IDC Research says phone sales across Australia and New Zealand fell five percent when compared with the first quarter. Compared with the same period a year earlier sales were down 20 percent. About 2.6 million handsets were sold in the two countries.

Sales of feature phones, that’s the name the telecommunications industry gives to non-smartphones, plummeted  45 percent when compared with the year earlier.

Smartphone sales slow

Even smartphones, seen as a hot spot, saw a small decline in sales during the period. IDC Research described this as a surprising slowdown in demand.

IDC Research analyst Aman Bajaj says New Zealand accounts for approximately 12 percent of phone sales across the region. He says: “There was a slowdown in smartphone shipments in the NZ market with shipments falling by just over 10% compared to the same period last year.”

Telecom NZ confirmed there was a slow down in smartphone sales during the second quarter. It attributed this to excess stock left over from the first quarter.

Bajaj says feature phones now account for less than one phone in five sold. He says this shows most consumers have now swapped over to smartphones.

But with the bulk of customers now moved to the smartphones, the upgrade boom has come to an end.

Android leads

IDC Research says Google’s Android now leads Apple’s iOS as the most popular phone operating system across ANZ. It has been the leader in New Zealand for some time now. Samsung lead the Android charge, but IDC also mentions Sony, Huawei, LG and HTC.

Android and iOS account for nine out of ten phones sold, the only other operating system to register is Microsoft’s Windows Mobile, which remains a distant third followed by Blackberry.

[digitl 2013]

digitl on Google+




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Gareth Morgan is a genius
Created by Satch, last reply by Scott3 on 8-Dec-2016 22:51 (74 replies)
Pages... 3 4 5


NZ Prime Minister John Key Resigns
Created by ajobbins, last reply by gzt on 8-Dec-2016 20:57 (213 replies)
Pages... 13 14 15


The President Of The USA - Who do you think?
Created by TimA, last reply by DarthKermit on 8-Dec-2016 16:22 (909 replies)
Pages... 59 60 61


Dishwasher not Working Properly
Created by tdgeek, last reply by mdav056 on 5-Dec-2016 20:18 (28 replies)
Pages... 2


Wilson's Car Park - When Free is not free
Created by nzkiwiman, last reply by ajobbins on 8-Dec-2016 13:31 (47 replies)
Pages... 2 3 4


Spark wireless broadband and home /lan access: CGNAT limitations
Created by yokkem, last reply by BarTender on 8-Dec-2016 15:57 (19 replies)
Pages... 2


Spark not planning to deploy native IPv6 at all. Ever.
Created by Erayd, last reply by sbiddle on 7-Dec-2016 20:57 (19 replies)
Pages... 2


JB Hifi Cost & GST Sale - 7th Dec
Created by Finch, last reply by Kopkiwi on 7-Dec-2016 15:11 (16 replies)
Pages... 2