Channels and customers now regard Microsoft seriously and channels and IT integrators that used to sell only traditional telephony solutions are now incorporating Microsoft Lync into their product mix. Lync 2013 offers close to 95 percent PBX functionality.Just to underline the significance of this, Logitech is selling a range of enterprise and business UC hardware products with the Lync brand logo on the box.
Increasingly, the adoption of Lync is a natural progression for companies using Active Directory, Sharepoint and Microsoft e-mail. These companies are now moving to Lync for IM, presence, collaboration and voice.
Frost & Sullivan anticipates that traditional market participants in the unified communications space will increasingly feel the pressure from Microsoft in 2014.