Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett. | Tags Filed under: News.



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic.†Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. Itís a piece of research company flummery looking at brands to see if they are†trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and†is ďat the forefront of brand building with a unique and distinct brand identity that sets it apart from other brandsĒ.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Bad lower back.
Created by TimA, last reply by TimA on 29-Jan-2015 14:04 (73 replies)
Pages... 3 4 5


Am I going down? App for the fearful of flying.
Created by networkn, last reply by Sideface on 29-Jan-2015 23:07 (47 replies)
Pages... 2 3 4


I have had enough of Vodafone Customer Service... which ISP is for me?
Created by andrewinwlg, last reply by michaelmurfy on 28-Jan-2015 20:10 (23 replies)
Pages... 2


Police Speed Campaign - Summer 2014/2015
Created by nzkiwiman, last reply by blakamin on 29-Jan-2015 19:10 (143 replies)
Pages... 8 9 10


New to VDSL and wondering if I can change where the modem connects in the house
Created by Valcor, last reply by quickymart on 29-Jan-2015 20:59 (17 replies)
Pages... 2


AdBlockers on Geekzone
Created by freitasm, last reply by wally22 on 29-Jan-2015 09:55 (69 replies)
Pages... 3 4 5


Spark customers get Lightbox free for 12 months
Created by freitasm, last reply by ARK on 27-Jan-2015 16:35 (137 replies)
Pages... 8 9 10


Windows 10 News - 22 Jan
Created by Regs, last reply by joker97 on 29-Jan-2015 07:10 (131 replies)
Pages... 7 8 9