Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
From an alternate universe where Microsoft trumps Apple for customer mindshare
Posted on 9-Jan-2014 12:54 by Bill Bennett. | Tags Filed under: News.



We understand research companies say outrageous things to get publicity. The latest from Forrester is a classic.†Tracy Stokes writes Why Microsoft trumps Apple in the battle for consumer mindshare.

Stokes writes about a Forrester Research project to identify brand awareness. Itís a piece of research company flummery looking at brands to see if they are†trusted, remarkable, unmistakable and essential.

She says Microsoft beat Apple and Samsung and†is ďat the forefront of brand building with a unique and distinct brand identity that sets it apart from other brandsĒ.

Apparently Microsoft scores over Apple and Samsung because it is trusted by people across a wide spectrum of age groups while the other two are biggest with youngsters.

Forrester wants customers to fork out US$500 for the full report. There might be better uses for the money.

[digitl 2013]

digitl on Google+

The post From an alternate universe where Microsoft trumps Apple for customer mindshare appeared first on digitl.




comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Slingshot traffic shaping on NZB - any point going to UFB?
Created by Digikiwi, last reply by toejam316 on 26-Aug-2016 19:29 (18 replies)
Pages... 2


import modem from china
Created by techrebel, last reply by Behodar on 26-Aug-2016 15:18 (37 replies)
Pages... 2 3


Geekzone Father's Day giveaway: PowerAll Deluxe
Created by freitasm, last reply by Tel69 on 25-Aug-2016 20:39 (87 replies)
Pages... 4 5 6


Galaxy Note 7 Announcement and Owners' Thread
Created by eracode, last reply by lquify on 26-Aug-2016 17:50 (401 replies)
Pages... 25 26 27


Wiring in new outdoor light
Created by raydenl, last reply by Jase2985 on 27-Aug-2016 21:16 (14 replies)

Greens' Proposed restrictions in Kiwi Saver?
Created by MikeAqua, last reply by freitasm on 27-Aug-2016 19:53 (125 replies)
Pages... 7 8 9


Sour experience with Spark.
Created by jeeg, last reply by Rikkitic on 27-Aug-2016 10:54 (23 replies)
Pages... 2


GTX1060 in mobile only 10% slower than desktop, true?
Created by TeaLeaf, last reply by TeaLeaf on 26-Aug-2016 14:28 (11 replies)