Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

Westpac’s premature Google Glass app
Posted on 5-Feb-2014 08:42 by Bill Bennett. | Tags Filed under: News.



Officially no-one in New Zealand should have a Google Glass device. The wearable computer isn’t on sale here and enthusiasts who want to buy one ahead of it being available find themselves bumping against barriers.

And yet Westpac says it is trialling its Cash Tank app on Google Glass. It says the app will be available in New Zealand when the product does go on sale later this year.

Clearly there’s some positioning here. Westpac wants to be seen as innovative and up with the play. Yet talking now about software for a device that isn’t on sale and is highly questionable smacks of desperation, like the kid who tries too hard to be cool.

In the press release Westpac chief digital officer, Simon Pomeroy is quoted saying: “By the end of this year our customers will be able to walk into a shop wearing their Google Glasses, see something they like and instantly check their bank balance which will be displayed in their peripheral vision – that’s pretty cool”.

Or not.

This worries me because Glass is controversial and unproven. It appeals to a certain creepy geek demographic. It may fail – risky new devices often do. At best less than one percent of Westpac customers will have Google Glass this year – probably a lot less than one percent.

So what is Westpac doing spending money on developing apps for such a tiny niche? Is that cool or reckless.

Sure, Westpac’s online banking software is massively improved, but it’s not perfect. I’d rather see the bank spend its development time and money getting the basics right rather than playing around with Glass.

The post Westpac’s premature Google Glass app appeared first on digitl.



comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

What is the point of Semble?
Created by graemeh, last reply by richms on 8-Jul-2015 09:54 (77 replies)
Pages... 4 5 6


Smoke Alarms for rented out batches.
Created by AndreM, last reply by blakamin on 6-Jul-2015 21:08 (25 replies)
Pages... 2


Do Vodafone stores have a policy not to answer the phone?
Created by jmosen, last reply by VodafoneDylan on 7-Jul-2015 10:03 (22 replies)
Pages... 2


Mazda 3 Petrol Range
Created by nzkiwiman, last reply by BruceHamilton on 7-Jul-2015 17:14 (35 replies)
Pages... 2 3


The world's biggest troll Steve Biddle turns 40
Created by scottjpalmer, last reply by antoniosk on 7-Jul-2015 07:46 (113 replies)
Pages... 6 7 8


vdsl 12a/12b
Created by mercutio, last reply by johnr on 7-Jul-2015 19:31 (14 replies)

Gigatown - What is your speed
Created by nzkiwiman, last reply by JohnButt on 7-Jul-2015 17:23 (23 replies)
Pages... 2


New Zealand as a orbit launch site?
Created by solival, last reply by wasabi2k on 7-Jul-2015 10:12 (22 replies)
Pages... 2