People, understandably, get hung up on Android’s huge share of the total smartphone market. On raw unit numbers alone it often looks as if Google’s phone software is eating Apple’s lunch. Some commentators extrapolate from this point to say daft things like Apple is doomed.
Apple, which sells about one smartphone in six, roughly 15 percent of unit sales, makes a whopping 87 percent share of the total profits taken from smartphones. Samsung makes 32 percent. The two numbers add up to more than 100 percent because everyone else is losing money.
Apple and Samsung are tightening their grip on the industry – last year their shares of the profits were 78 and 26 percent respectively.