SMS decline in Japan, as Photo Messaging gains terrain
Posted on 11-Oct-2003 14:05.
Filed under: News
From the super-heated wireless markets of Japan, to the rapidly growing markets in China and the rest of Asia, and the newly emerging young wireless markets in Africa and the Middle East, opportunities for wireless abound, reports In-Stat/MDR. The high-tech market research firm finds that each of these market types represent distinct opportunities for wireless carriers and developers introducing new messaging services.
Japan is a pioneer in the use of mobile messaging, and is closely watched by the rest of the world to discover emerging wireless trends. One trend is the declining use of SMS in favor of newer formats such as MMS, whose emergence has been driven by the high adoption of camera phones. There, usage of Short Messaging Service (SMS) is already decreasing, primarily due to increased saturation and competition from other messaging formats. In-Stat/MDR expects that SMS will lose ground to both Multi-Message Services (MMS), e-mail, and, eventually, to Instant Messaging (IM). As users increasingly value the ability to know whether another person is present and available for correspondence, IM volumes will exceed SMS by 2005. By 2007, MMS revenues will be more than 6 times those of all other messaging formats combined.
The Asian Pacific region as a whole will see explosive growth in messaging volumes throughout the forecast period from 2003 through 2007. While SMS will generate the highest volume of messages of any format, MMS will generate nearly twice as much revenue, due to the higher tariffs charged for MMS.
Not surprisingly, Africa and the Middle East will be laggards in messaging adoption. Messaging for this region will be negatively impacted by low wireless penetration, low literacy, and low per-capita income.
The report, Mobile Messaging in Japan, Asia and AME: 2003 Through 2007 (#IN030932MD), looks at Japan, China and the rest of Asia, Africa and the Middle East and details expected growth patterns for Short Messaging Services (SMS), Multi-Media Messaging Services (MMS), and wireless E-mail. Because of the number of regions covered in this report, readers will see a wide variety of market growth patterns, ranging from fully saturated markets (Japan), to rapidly growing (Asia), to newly emerging (Africa and the Middle East).