With the Opera Platform mobile operators can integrate online content with local applications. In addition, operators have complete control of the look and feel of the handset home screen and can customize it with their own branding and content. The design can be stored on servers and be dynamically updated at any time.
The Opera Platform allows operators to push their own content and services right on the handset's main screen, independent of type or operating system, allowing for strengthened brand development and customer loyalty. The Opera Platform's Home Screen technology can contain teasers such as news headlines, new ring tones, competitions, operator offers, etc.
Information from local applications such as Messaging and Calendar can also be easily integrated on the Home Screen. The teasers are conveniently displayed on the main screen, visible on the handset at all times when not in active use. All mobile phone users repeatedly glance at their handsets even if it is not in use, or before performing a task such as dialing. When checking time, battery status, signal strength, new messages, missed calls or any other phone functionality, users can now see updated information to online content and services.
With Opera's SSR (Small Screen Rendering) technology, and full use of internet standards, is this the end of the WAP era