Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
New Zealanders on online shopping spree
Posted on 1-Jul-2014 22:17. | Tags Filed under: News.



There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000, growth of six percent in the last year.

Nielsen, the leading global provider of information and insights, said New Zealanders spent $3.8 billion shopping online and expect this to reach $4.15 billion by the end of 2014.

Tony Boyte, Research Director, Nielsen added, “Kiwis have well and truly embraced internet shopping. The number of items each person is buying is increasing at a rapid rate. Nearly half a million Kiwis each made 11 or more purchases on the internet last year, an increase of 58 percent in the last two years”

$1.3 billion is spent by New Zealanders on websites based overseas, with USA, Australia and the UK being the most popular. 34 percent of the total amount Kiwis spent shopping online is spent overseas, an increase from 26 percent the previous year and double that of 2010.

The most popular products and services are airline tickets with 44 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (40%), books/magazines (35%), entertainment tickets (26%) and travel related services such as accommodation and car hire (25%).

Boyte summarises, “Consumers shop online for convenience, which includes being able to compare products and prices. It’s a trend that will continue to grow and with this, spend will increase substantially. A considerable proportion of spend will continue to go off-shore but the opportunity remains for New Zealand retailers to take advantage of growth in the online retail space”.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

2Degress are introducing a credit card fee
Created by reven, last reply by savag3 on 23-Jan-2017 20:31 (44 replies)
Pages... 2 3


Who's Liable for The Excess?
Created by networkn, last reply by mdooher on 23-Jan-2017 19:33 (27 replies)
Pages... 2


The President Of The USA: Donald Trump
Created by TimA, last reply by Pumpedd on 23-Jan-2017 22:12 (1967 replies)
Pages... 130 131 132


Car data logging.
Created by TimA, last reply by TimA on 23-Jan-2017 15:58 (24 replies)
Pages... 2


New Ford Mustang or Holden Commodore or alternatives
Created by MikeB4, last reply by driller2000 on 21-Jan-2017 12:39 (63 replies)
Pages... 3 4 5


Xtra email no longer receives on Outlook 2003 / Outlook 2011 for MAC
Created by lNomNoml, last reply by hio77 on 23-Jan-2017 17:51 (56 replies)
Pages... 2 3 4


$1160 for a car battery??!!
Created by jonathan18, last reply by BlinkyBill on 23-Jan-2017 11:16 (66 replies)
Pages... 3 4 5


Moving a primary domain in Google Suite
Created by freitasm, last reply by jarledb on 23-Jan-2017 23:35 (11 replies)