Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
New Zealanders on online shopping spree
Posted on 1-Jul-2014 22:17. | Tags Filed under: News.

There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000, growth of six percent in the last year.

Nielsen, the leading global provider of information and insights, said New Zealanders spent $3.8 billion shopping online and expect this to reach $4.15 billion by the end of 2014.

Tony Boyte, Research Director, Nielsen added, “Kiwis have well and truly embraced internet shopping. The number of items each person is buying is increasing at a rapid rate. Nearly half a million Kiwis each made 11 or more purchases on the internet last year, an increase of 58 percent in the last two years”

$1.3 billion is spent by New Zealanders on websites based overseas, with USA, Australia and the UK being the most popular. 34 percent of the total amount Kiwis spent shopping online is spent overseas, an increase from 26 percent the previous year and double that of 2010.

The most popular products and services are airline tickets with 44 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (40%), books/magazines (35%), entertainment tickets (26%) and travel related services such as accommodation and car hire (25%).

Boyte summarises, “Consumers shop online for convenience, which includes being able to compare products and prices. It’s a trend that will continue to grow and with this, spend will increase substantially. A considerable proportion of spend will continue to go off-shore but the opportunity remains for New Zealand retailers to take advantage of growth in the online retail space”.

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Gigabit cable now available
Created by sub, last reply by Pumpedd on 27-Oct-2016 22:46 (177 replies)
Pages... 10 11 12

RNZAF Boeing 757 breaks down when carrying PM. RNZAF must have an atrocious dispatch reliability figure.
Created by amiga500, last reply by Jase2985 on 27-Oct-2016 20:31 (88 replies)
Pages... 4 5 6

WiFi and 3G/4G controlled Wall Switches
Created by maxeon, last reply by wbx0838 on 26-Oct-2016 17:46 (21 replies)
Pages... 2

Is it me, or have Trade Me prices increased?!
Created by Geektastic, last reply by mattwnz on 27-Oct-2016 14:58 (32 replies)
Pages... 2 3

Working for Spark - Customer support / Contact Centre
Created by goodfox, last reply by quickymart on 27-Oct-2016 21:40 (28 replies)
Pages... 2

Sugar In Food
Created by Geektastic, last reply by dipkiwi on 27-Oct-2016 16:17 (29 replies)
Pages... 2

Galaxy Note 7 Announcement and Owners' Thread
Created by eracode, last reply by JeremyNzl on 26-Oct-2016 19:35 (1201 replies)
Pages... 79 80 81

4G 700MHz network
Created by nztomas, last reply by coffeebaron on 27-Oct-2016 14:43 (11 replies)