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New Zealand PC market fastest growing in Asia Pacific
Posted on 4-Sep-2014 18:34. | Tags Filed under: News.

New Zealand PC shipments amounted to 191,000 units during second quarter of 2014 (2Q14), according to the IDC's Asia/Pacific Quarterly PC Tracker. This resulted in a year over year and quarter on quarter increase of 19% and 10% respectively.

Strong consumer confidence and a falling unemployment rate provided the much needed momentum for revamping consumer interests in PC’s. In the commercial space, growth was prompted by continued PC replacements on account of routine business purchases and also via Windows XP migration.

“This solid augmentation was driven by an array of factors and was supported by a positive economic scenario,” said Arunachalam Muthiah, Market Analyst at IDC. “Robust performance of entry level notebooks, declining prices, impending saturation of the tablet market, channel and end-user promotions, and substantial business deals across the commercial segment worked in unison to contribute to this increase,” Muthiah said.

During the first half of 2014 we have seen New Zealand lead the Asia Pacific region in regards to PC growth. This propulsion is expected to continue throughout 2014 thus elevating New Zealand to the best performing market in the region.

HP grew its market share quarter on quarter to remain the market leader securing 37% of the market in 2Q14. Acer and Apple were the second and third biggest vendors, but dropped market share to 17% and 12% respectively. Toshiba and Dell took the fourth and fifth spots.

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