THQ and Vodafone today announce an agreement for the distribution of Twentieth Century Fox's 'The Simpsons' branded mobile content exclusively to Vodafone customers throughout Europe, Australia and New Zealand. The first content scheduled for release under this agreement, including ringtones, animated picture messages, wallpapers and screen savers, will be available from November, followed by games.
"I am delighted that we are able to launch The Simpsons on a global basis with Vodafone. This is one of the most exciting launches in mobile entertainment to date." said Adam Comiskey, General Manager, EMEA at THQ Wireless. "Our decision to launch this range of content, first, with Vodafone reflects on their ability to access a worldwide customer base. The Simpsons is set to become a leading favourite in mobile entertainment."
"The Simpsons, with its worldwide audience, is an important element of our global entertainment strategy," said Guy Laurence, Global Marketing Director Product and Content Services at Vodafone. "Vodafone will be first to market with the range of mobile entertainment content in Europe and Australiasia, giving our customers the first opportunity to enjoy the antics of The Simpsons through their mobile phones as well as on the television show.