Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
New Zealand video games industry doubles exports
Posted on 10-Sep-2014 07:42. | Tags Filed under: News.

Revenue from New Zealand-made video games and game apps more than doubled to $80.2 million in the year to 31 March 2014, according to an independent survey of NZ Game Developers Association members. The survey shows that 90% of those earnings were digital software exports, primarily through the Internet and app stores.

Digital distribution platforms like the AppStore and Steam mean that New Zealand no longer has any significant disadvantage in the international games market due to distance. “Interactive entertainment software is a hi-tech weightless export industry that creates New Zealand-owned IP and competes on a global scale,” says NZGDA Chairperson Ben Kenobi. “With smart digital exports there is no upper limit on how many physical copies you can sell.”

The majority of earnings were recurring New Zealand-owned Intellectual Property, with only 12% of revenue coming from contract work for other companies. 50% revenue came from direct sales, 22% from advertising, with 9% being licensing and royalties.

“The growth reported in our survey comes from a cluster of studios who are now well-established with global reputations and are six years old on average. However, the Developers Association is concerned at a lack of new globally-successful studios and the next generation of startups,” says Ben Kenobi.

“With the right infrastructure and support, New Zealand’s interactive entertainment sector could be far larger again.” For instance, the interactive game development industry in Finland - a country with a similar population to New Zealand - was worth over three billion US dollars last year.

To address this, the Developers Association launched its own $25,000 business startup competition, the Kiwi Game Starter. Three finalists will pitch their prototypes and business plans to a panel of judges during the New Zealand Game Developers Conference at AUT University on 19 September.

“Unfortunately existing business startup or creative sector programmes don’t quite suit the nature of games businesses who must compete globally from day one in order to succeed,” said NZGDA chairperson Ben Kenobi. “The competition aims to raise awareness about the challenges facing NZ game developers and attract investor and sponsor funding for future initiatives.”

“Exports from interactive entertainment now exceed local film or music exports. Domestically New Zealanders spend over $295 million on interactive games each year, far more than we spend on music or watching movies. The reality is that interactive games are a serious business for New Zealand.”

Mr Kenobi says there are also exciting opportunities in the areas of games for health, education and social change.

The survey also found there were 450 fulltime equivalent professional game developers in New Zealand, with several hundred other part-time developers.

30 video game development businesses were independently surveyed with figures as of 31 March 2014. This is the fourth year of the survey with the methodology based on Statistics New Zealand’s Screen Industry Survey.

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Gigabit cable now available
Created by sub, last reply by Hammerer on 22-Oct-2016 13:53 (49 replies)
Pages... 2 3 4

Sony XZ Owners discussion
Created by networkn, last reply by Geektastic on 22-Oct-2016 14:19 (72 replies)
Pages... 3 4 5

Who is this women? She is possibly the most famous women on the internet and nobody knows who she is.
Created by jimbob79, last reply by cynnicallemon on 20-Oct-2016 13:28 (14 replies)

Labour weekend plans?
Created by DarthKermit, last reply by joker97 on 22-Oct-2016 09:51 (27 replies)
Pages... 2

Is windows 10 anniversary update causing you problems
Created by robjg63, last reply by mdav056 on 20-Oct-2016 14:01 (27 replies)
Pages... 2

Don't worry about drugs. Helium possession is what will get you busted!
Created by Rikkitic, last reply by Rikkitic on 19-Oct-2016 11:11 (27 replies)
Pages... 2

Staying charged in USA and Canada?
Created by kiwifidget, last reply by sbiddle on 21-Oct-2016 19:36 (12 replies)

Kiwibank Platinum by fees not by service?
Created by joker97, last reply by openmedia on 22-Oct-2016 11:23 (22 replies)
Pages... 2