Microsoft has unveiled a first look at the new MSN for New Zealand, combining premium content from the world’s leading media outlets with personal productivity tools to help consumers do more.
Starting today, Microsoft is inviting people around the globe to try out the new web experience at http://preview.msn.com/en-nz/ with the experience officially launching in the coming months.
Additionally, the new MSN experience will soon extend to mobile apps across all major device platforms, including Windows, iOS and Android.
“We have re-written MSN from the ground up for a mobile-first, cloud first world,” said Adam Anger, General Manager for Asia Pacific, Microsoft Advertising.
“The new MSN brings together quality media sources with the data and services that help people get more done. And because it’s a single platform, once you personalize, you get the same experience everywhere – on every device that works for your life.”
James Butcher, Sales Director for Mi9, which manages advertising sales for MSN in New Zealand, said: “We are excited to represent the new MSN as part of our stable of Mi9 brands. It is a unique product offering in New Zealand and with opportunities for both advertising and deep bespoke integration, it is a great global complement to our Mi9 offering.”
Spanning multiple categories including sports, news, health and fitness, money, travel and entertainment, the new MSN provides a global perspective from thousands of publishers across the world. Information ranges from the latest stats on over 200 global sports leagues, reviews of more than 1.5 million bottles of wine, to over 300,000 gorgeously photographed recipes and more. MSN editors will be able to draw from more than 1,000 global and local sources to hand-curate a unique experience for each market.
For brands, MSN offers audiences a personalized web experience, quality content from both global and local publishers, and engagement across the PC, phone and tablet. With an audience of nearly 425 million people coming to 57 markets around the world available across the three major device platforms, the new MSN is an ideal environment for seamless brand storytelling across screens.