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Editors who don’t use Twitter undercut their pleas to innovate
Posted on 3-Oct-2014 11:17 by Bill Bennett. | Tags Filed under: News.


Bill Bennett:

“Using Twitter doesn’t ensure that you’re embracing change and racing into the digital future. But refusing to use Twitter actively is a certain sign that you think change is someone else’s job.”

Buttry is writing here about journalists and journalism, but the sentiment applies to any other line of work involving communications.

Originally posted on The Buttry Diary:

baquet twitterEditors who aren’t active on Twitter tell their newsrooms that we don’t all have to change. Journalists who aren’t active on Twitter choose to remain or fall behind.

I’m late to this round of adiscussion that’s been going on intermittently since at least when I started advocating Twitter’s use by journalists in 2008. But I was tied upMonday when Mathew Ingram and some New York Times staffers discussed whether journalists need to use Twitter (on Twitter, of course). Ingramthen blogged about the issue. The discussion was prompted by Buzzfeed’s “Quick Tour Of The New York Times’ Twitter Graveyard,” which exposed and mocked some Times staffers for their weak presence on Twitter, including Executive Editor Dean Baquet, who has tweeted twice.

Baquet at least has a photo for his avatar. Buzzfeed’sCharlie Warzelshowed 13 Times staffers’ accounts with Twitter’sgeneric egg avatar, which is like shouting, “Someone

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Filed under: News



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