BlackBerry Limited has launched the BlackBerry Classic, a smartphone with a physical QWERTY keyboard.
"We listened closely to our customers' feedback to ensure we are delivering the technologies to power them through their day - and that feedback led directly to the development of BlackBerry Classic," said John Chen, Executive Chairman and CEO at BlackBerry. "BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It's the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today's busy world."
The BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with three times faster browser, 60 percent more screen space, 50 percent longer battery life with up to 22 hours of power and a greater variety of applications through BlackBerry World and the Amazon Appstore.
The new smartphone offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning Gorilla Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user's most commonly accessed functions are in the center of their screen.
With Amazon Appstore preloaded on BlackBerry Classic, users can access popular Android apps and games.
The BlackBerry Hub is still there, making it the one place to manage all conversations, including email, texts, BBM, phone calls, social media and more.
BlackBerry Classic is built on BlackBerry's renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM.