Stand Out markets offer a disproportionately high ROI in e-commerce. While their domestic markets are highly competitive, they are also poised to transform into regional hubs for e-commerce. They can do so by taking advantage of strong supply infrastructure and supportive institutional environments to absorb demand from their neighborhoods. Entrepôts such as Singapore, Hong Kong, and Dubai stand to gain the most by integrating more deeply with their neighbours.Meanwhile the researchers put Australia in the Stall Out group. These are countries that are high in the table but now risk falling behind. This group is mainly made up of countries in west and northern Europe as well as Japan.