Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
BlackBerry the undead phone brand
Posted on 5-Mar-2015 20:22 by Bill Bennett. | Tags Filed under: News.


You have to admire BlackBerry’s never-say-die pluck. This week the phone maker announced two new models and says to expect a total of four new BlackBerry phones this year.

There is remarkable in two ways:

First, troubled BlackBerry is throwing out daring, original phone designs at a time when other phone makers work off the same flat glass template.

BlackBerry may as well experiment because…

Second, today BlackBerry accounts for just 0.4 percent of global phone sales. That’s down from 0.6 percent last year. Seven years ago it was the leading smartphone brand.

BlackBerry Leap

The BlackBerry Leap announced this week has a five-inch screen and is all-touch. It’ll sell for about half the price of today’s premium phones. A lower-than-premium screen resolution will help keep the price down. Leap will be the only rectangular big-screen phone running the BlackBerry 10 software.

There’s also a phone with a slide-out keyboard. BlackBerry promises another with both a slide out keyboard and a Samsung Galaxy S6-style curved screen.

BlackBerry’s sales pitch continues to push the extra level of security that it says other phone makers can’t match.

Security, privacy

Until now that message has mainly been for companies who see business benefits in keeping data from prying eyes. The latest pitch seems to target people worried about who can get at their private data.

If making and selling phones doesn’t work out, BlackBerry has a Plan B. There’s a wealth of software that it can sell to business users for whatever phones and tablets they use.

Waiting in the wings is the BlackBerry Experience Suite. This is a set of integrated apps that users and companies can buy either piece-by-piece or in bundles. The software runs on Android and iOS. BlackBerry Experience includes tools for communications, encryption and collaboration.

blackberry experience
BlackBerry Experience will go on sale later this year. There are three main suites:

  • Productivity, mainly about email and document management.
  • Communication, real-time collaboration software.
  • Security, tools to protect that data.
It’s a sensible strategy for BlackBerry, pull out the parts of its offering that big companies still like and offer it to them in ways that may or may not include BlackBerry hardware.

Elsewhere there’s a cloud version of BlackBerry’s mobile device management software on the horizon.

Filed under: Mobile Tagged: Blackberry, smartphones



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by gzt on 19-Jan-2017 09:19 (1741 replies)
Pages... 115 116 117


Lost Mp3 collection, how to rebuild on the cheap (legally)?
Created by TeaLeaf, last reply by kickintheeye on 18-Jan-2017 23:05 (18 replies)
Pages... 2


New Unlimited Fixed Broadband
Created by LivingSkinny, last reply by hio77 on 18-Jan-2017 18:55 (53 replies)
Pages... 2 3 4


BP Ultimate Petrol (98) prices
Created by Satch, last reply by JarrodM on 18-Jan-2017 22:05 (31 replies)
Pages... 2 3


Upsize my American houses to McMansion value deal.
Created by kingdragonfly, last reply by richms on 18-Jan-2017 15:48 (14 replies)

New fibre install and SunGenie power supply
Created by littleheaven, last reply by littleheaven on 16-Jan-2017 22:41 (14 replies)

Mountain Bike Recommendation
Created by networkn, last reply by joker97 on 15-Jan-2017 22:14 (14 replies)

Gmail hacking
Created by Horseychick, last reply by PaulBags on 18-Jan-2017 18:54 (13 replies)