Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
How big data helps Skinny manage its customer base
Posted on 19-Mar-2015 09:06 by Bill Bennett. | Tags Filed under: News.


How to glean customer insight from big dataSkinny CEO Ross Parker didn’t have to look far when he needed a better way to spot trends in the mobile company’s sales data, he went to big data consultancy Qrious, another Spark business unit.

Parker says despite being simple, the system is already uncovering powerful insights: “We can see straight away if our offers work. We can look at the store level the next day to learn what happens with promotions.” He has ambitions to move to the next level of analysis which he says will include predictive modelling.

This is from case study I wrote last year for TechTarget’s Business Information ANZ eZine. You can download the whole publication for yourself, it does mean filling in a form but once you’ve done that there’s a wealth of other useful material on the site.


Filed under: News Tagged: business, Spark



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

Gareth Morgan is a genius
Created by Satch, last reply by dejadeadnz on 8-Dec-2016 23:08 (75 replies)
Pages... 3 4 5


NZ Prime Minister John Key Resigns
Created by ajobbins, last reply by elpenguino on 8-Dec-2016 23:43 (214 replies)
Pages... 13 14 15


The President Of The USA - Who do you think?
Created by TimA, last reply by DarthKermit on 8-Dec-2016 16:22 (909 replies)
Pages... 59 60 61


Dishwasher not Working Properly
Created by tdgeek, last reply by mdav056 on 5-Dec-2016 20:18 (28 replies)
Pages... 2


Wilson's Car Park - When Free is not free
Created by nzkiwiman, last reply by debo on 8-Dec-2016 23:01 (48 replies)
Pages... 2 3 4


Spark wireless broadband and home /lan access: CGNAT limitations
Created by yokkem, last reply by BarTender on 8-Dec-2016 15:57 (19 replies)
Pages... 2


Spark not planning to deploy native IPv6 at all. Ever.
Created by Erayd, last reply by sbiddle on 7-Dec-2016 20:57 (19 replies)
Pages... 2


JB Hifi Cost & GST Sale - 7th Dec
Created by Finch, last reply by Kopkiwi on 7-Dec-2016 15:11 (16 replies)
Pages... 2