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M3 Design contributed in the delivery of the AMD Alchemy Mobile Handheld Reference Design Kit
Posted on 4-Nov-2003 18:29. | Tags Filed under: News.


M3 Design contributed in the delivery of the AMD Alchemy Mobile Handheld Reference Design Kit
M3 Design contributed in the delivery of the AMD Alchemy Mobile Handheld Reference Design Kit (RDK). The Mobile Handheld RDK demonstrates the low-power, high-performance and superior integration of the AMD Alchemy Au1100 processor in a fully functional Personal Digital Assistant (PDA) system. The Mobile Handheld RDK includes highly integrated electronics packaged in an attractive, ergonomic enclosure designed for simple assembly and ease of use.

M3 provides the complete set of integrated services required to take a customer's product from idea to fruition. The latest example of the benefits to this approach is the delivery by M3 of the AMD Alchemy Mobile Handheld RDK. AMD needed to develop a full-featured custom PDA device that would demonstrate the low-power, high level of integration and low cost of the AMD Alchemy Solutions Au1100 processor. The small size of the device required that all facets of the design effort be integrated to achieve success. AMD chose to simplify their efforts by using M3's TPR approach for the design and manufacture of the complete system.

"The TPR approach to product development is one of M3's most important core values. We were very pleased that AMD chose to partner with us to help them deliver the Mobile Handheld RDK. Working with technology leaders on their cutting-edge projects is very important to M3," said Terry Branson, M3 President. "Our integrated design, engineering and program management skills allowed us to take AMD's requirements and turn them into a complete product very efficiently. Our industrial designers, mechanical engineers and electrical engineers teamed with AMD to ensure that all of the specified features were integrated and functioned as a system when it was built. Our TPR approach allowed us to handle the complexities of the program for AMD and provide a single point of responsibility for them."

The result of M3 Design's TPR approach to product development was demonstrated by the AMD Alchemy Mobile Handheld RDK running the Linux-based OpenPDA platform at Linux World 2003. The ability of the M3 TPR approach to provide complete, integrated product development solutions to their clients separates them from the rest of their competition by providing superior value and strategic business results.

Handheld Computing Device
  • 3.0x5.5x0.8 inches
  • 2.1x2.8-inch Portrait Mode Panel
  • AMD Alchemy Au1100 Processor
  • 266MHz ~ 400MHz Operation
  • MIPS32 Instruction Set
  • 1.2V Core Operating Voltage, 3.3V I/O
  • 64 Mbytes SDRAM
  • 32 Mbytes AMD Flash Memory
  • Video Support
  • TFT QVGA Panel with LED Frontlight
  • Supports 240x320-pixel resolution, 16-bit color
  • Integrated Touchscreen
  • Li Polymer Battery
  • Target Normal Operation 2.54 Hours
  • Removable and Rechargeable through Docking Station or with AC Adapter
  • Compact Flash Memory Slot
  • Secure Digital Card Slot
  • Audio via WM9705 Wolfson AC-97 CODEC
  • Integrated Speaker, Stereo Headphone Jack
  • Integrated Microphone
  • IrDA
  • Integrated Joystick
  • 4 Programmable Buttons
  • USB Type B (Device) Connector


  • More information: http://www.amd.com/us-en/ConnectivitySolution...

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