Siemens develops a mobile phone targeted to the Chinese market
Posted on 11-Nov-2003 20:23.
Filed under: News
With the new CL55 clamshell mobile handset, Siemens Information and Communication Mobile intends to win new market share in the Chinese mobile phone market. The CL55 was developed especially for China; in addition to a 65,000 colour display, it also enables extra-long Chinese SMS to be written. With this handset, Siemens mobile is responding to the strong demand in China for clamshell mobile phones, which accounted for 55 percent of all mobile handsets sold there in September 2003.
The CL55 is part of Siemens mobile’s strategy of serving regional markets with their own special products. Design-conscious Chinese mobile communication customers can opt for this model in silver, red or blue. 40 polyphonic ringer tones can be assigned to different callers. And with MMS becoming increasingly popular in China a snap-on camera is also available for the CL55. The handset will be on the market in November.
With 250 million mobile phone users, China is the world’s largest mobile communication market. The customers of the mobile operators there can choose from a selection of more than 200 devices. Around 40 percent of all phones sold recently featured color displays. Since the beginning of the year, Siemens mobile has introduced 16 mobile phone models in China.