Swisscom Mobile, a Vodafone associate in Switzerland, is launching Vodafone live! from November 2003. The launch represents the second Vodafone associate to offer Vodafone live! to its customers under licence from Vodafone. SFR, Vodafone's French associate, recently launched Vodafone live! on 29 October 2003. Vodafone live! is now available in 15 countries globally and has attracted over 3 million customers since its European launch in October 2002.
Vodafone live! customers can take and send picture messages, download games and polyphonic ringtones and access leading branded entertainment, all through a colour, easy to use, icon driven menu on the latest camera phones. For instance, customers can download games such as the latest Tomb Raider title "The Osiris Codex" and get the latest action from the UEFA Championship League.
The launch of Vodafone live! from Swisscom Mobile reinforces Swisscom Mobile's position as the leading mobile operator in Switzerland. Swisscom Mobile has more than 3.6 million customers which represents about 66% of the Swiss mobile market. Its customers send around 5 million SMS a day and its 200,000 MMS customers each send three to four picture messages a month. Vodafone owns 25% of Swisscom Mobile, having acquired the stake on becoming a strategic partner in November 2000.