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Coca-Cola Amatil to use IBM Cloud
Posted on 8-Apr-2015 11:00. | Tags Filed under: News.

IBM has signed a multi-million dollar agreement with Coca-Cola Amatil (CCA) to move its Asia Pacific customer planning and relationship management systems to the IBM Cloud. Hosting the workloads in IBM’s two SoftLayer cloud centers in Australia will provide CCA with a more agile environment to quickly respond to customer needs and will deliver significant annual savings to CCA.

Today’s news builds on the five-year multi-million dollar cloud agreement that CCA signed with IBM last year to manage its mission-critical SAP infrastructure in IBM’s Sydney cloud center.

Demand for CCA’s beverage goods is seasonal, impacted daily by several factors including when the weather is hot or when major events are taking place. These fluctuations make it costly for CCA to own and manage its own IT infrastructure. To continue to support these workloads in-house CCA would need to make capital infrastructure investments designed for the highest potential demand.

The IBM Cloud provides the flexibility for CCA to provision capacity to match customer demand, in a secure and reliable environment.

“As we continue our transition to cloud we are backed by IBM, a partner we work with and trust. Our business requires the highest levels of Customer Service 24/7. We must have our products on shelves at any hour of the day or night that our consumers wish to purchase them. We have large transaction volumes which vary significantly depending on factors like location, day, season and what’s on,” said Barry Simpson, Group CIO at Coca-Cola Amatil. “The move to SoftLayer provides us with a game changing level of flexibility, resiliency and reliability essential to service our customer needs. This consumption based model also removes the need for large expenditure on IT infrastructure.”

Over the next six months CCA will transition workloads to the IBM Cloud to run production, testing and development environments. These workloads span the organization and are essential for CCA’s customer relations management, planning, forecasting and reporting.

"With CCA extending its relationship with IBM, they will be able to more quickly respond to changing market dynamics," said IBM General Manger of Cloud Services James Comfort. "And with the opening of the second IBM Cloud center in Australia, organizations like CCA can now manage their data on-shore, with unmatched resiliency, security and scale.”

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