Postr is rolling out new features to its lock screen app that enable users to browse news, weather and deals without having to unlock their mobile phone.
The Postr app that lets users hire out their lock screens to advertisers in return for cash has now been enhanced by the introduction of lock screen content from The New Zealand Herald, GrabOne and MetService.
Offering content feeds through the lock screen of mobile phones and tablets is a technology first for New Zealand. “On average Kiwis unlock their phones around 100 times a day,” says Postr CEO Milan Reinartz. “We’re giving users instant access to their favourite content in one place and removing the need to unlock, find and run individual apps.”
Users can customise the news content they see by their areas of interest and deals and weather by geographic location. “We’ve enriched the app to keep users informed throughout the day while ensuring minimal data and battery life usage,” explains Reinartz. “The new features will also help to reduce emails and inbox clutter through consolidated, quick access to personalised, up-to-date content.”
“We are excited to be part of this breakthrough technology initiative by Postr. It represents a real first for us in terms of the way we are able to serve content and engage the NZ online consumer,” says Keeley Sander, Marketing Director for GrabOne. "The percentage of our customers who are browsing and transacting on mobiles continues to rise, so this partnership works well with our mobile retail strategy."
With over 12,000 app downloads already, Postr are anticipating continued growth by bringing more content partners and advertisers on board in the very near future - connecting brands, customers and quality content in a relevant, personalised way.
“MetService is all about providing Kiwis with easy access to their daily weather forecast and Postr helps us do this in a new and innovative way,” explains MetService’s Interactive Manager, Craig Delany.
Since its launch eight months ago, Postr users have clocked up almost $40,000 in total earnings that can be cashed out or donated to a chosen charity. “While the app has been an easy way for users to get a bit of extra pocket money, we expect the new, dynamic content offering to attract more diverse user demographics, and therefore expand our offering to advertisers as well.” says Reinartz.