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LG unveils the G4, its most ambitious smartphone yet
Posted on 1-May-2015 09:43. | Tags Filed under: News.

LG unveils the G4, its most ambitious smartphone yet
LG Electronics has unveiled its LG G4 Smartphone at launch events in six cities including New York, London, Paris, Singapore, Istanbul and Seoul. Almost 1,000 guests around the world gathered to view the new device, which is focused on delivering a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the previous model LG G3. The camera module is paired with the new IPS Quantum Display that is a step up from the Quad HD display introduced to the world in the LG G3. 

“We are living up to our promise of innovation for a better life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience and can compete with the best of the best,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design, to the camera, to the display and the UX, this is the most ambitious phone we’ve ever created.”

LG paid special attention to the materials used in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in six colours. The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and change over time. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.

The LG G4’s design is also defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. The design is also reflected in the smartphone’s user interface, which includes simple, naturally intuitive graphics. In the LG G4, the icon colours are more vibrant and the Smart Notice widget automatically changes its background and text colour based on the home screen image selected by the user.

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. New for the LG G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with minimal loss of details.

The advanced camera in the LG G4 is complemented by Colour Spectrum Sensor (CSS). CSS improves colour accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash colour to create images that are as close to what one would see with the naked eye. 

Taking a quantum leap in display technology, the LG G4 is LG’s first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers great colour reproduction, brightness and great contrast. It is LG’s first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide improved touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for colour expression.

The LG G4 is equipped with a high-capacity 3,000mAh removable battery, combined with the benefits offered by the snappy yet energy-thrifty Qualcomm Snapdragon 808 processor with X10 LTE.

LG has sought out partnerships to enhance the overall user experience of the G4. Google Office comes pre-installed on the LG G4 for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years. With MirrorLink and LG G4, owners of certain Volkswagen vehicles will be able to view a car-friendly version of the G4 interface on the in-dash display for full integration with contacts, navigation and music on the smartphone.

New Zealand models and pricing will be announced later this year.

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