Energizer Household Products, a division of Energizer Holdings, Inc. is introducing its latest innovation, Energizer EcoAdvanced, the first battery made with four percent recycled content by total weight, up to 10% of a key active ingredient. Energizer EcoAdvanced is Energizer’s highest performing alkaline battery while creating less impact on the planet.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” said Michelle Atkinson, Global Chief Marketing Officer. “Our scientists welcome a challenge and have spent the past seven years creating just that – Energizer EcoAdvanced – our highest performing alkaline battery and the world’s first AA battery made with four percent recycled battery material.”
Energizer scientists created proprietary partnerships and an innovative approach that refines and transforms recycled battery material into a high-performance active ingredient. This ingredient, used in conjunction with energy rings, results in a long-lasting battery that has less impact on the planet – both by requiring less mining of virgin material in the manufacturing process and by reducing the amount of batteries consumers need to power their devices resulting in less waste.
“Today we are introducing a high-performance AA battery made with four percent recycled batteries,” said Atkinson. “Our future innovations will continue to reduce the impact Energizer batteries have on the planet. By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40 percent.”
Energizer EcoAdvanced will be available at retailers nationwide in New Zealand in AAA and AA batteries from May 2015.