Uber has announced a national partnership with New Zealand Red Cross to assist with the mobility of volunteers across the country and provide access to transport for citizens and cities in times of need.
As part of the partnership, Uber will support ongoing New Zealand Red Cross community events such as clothing drives and donation appeals with transportation options for New Zealand Red Cross’ volunteers and participating community members.
Matthew McCracken, Corporate Partnerships Manager, New Zealand Red Cross said “New Zealand Red Cross is delighted to receive generous support from Uber and is looking forward to working together. A reliable and efficient transport service is crucial for the delivery of our community services – Uber’s support will help us to transport our volunteers, staff and members of the community.”
Uber’s goal is to be as reliable as running water at all times. Part of that commitment is ensuring there are cars on the road at times of peak demand, such as after major sporting events, New Year’s Eve, or during bad weather. To achieve this, the company uses the dynamic pricing algorithm that automatically increases fares to encourage drivers on to the road to meet the demand. Once there is enough supply, prices go back to normal.
As part of this partnership, Uber is committing to donate its service fee on trips that include dynamic, or surge, pricing during states of emergency, such as severe storms, to New Zealand Red Cross. That means for trips with elevated pricing during an emergency, 20 per cent of the total fare will be donated to New Zealand Red Cross’ emergency relief efforts.
The company says its pricing algorithms will be capped during relevant states of emergency in affected New Zealand cities. This policy intends to strike a balance between the goal of transportation availability with community expectations of affordability during disasters.