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Zomato launches white label platform for restaurants
Posted on 7-Sep-2015 10:20. | Tags Filed under: News.

Zomato has launched its White Label Platform, a full suite of technologies for restaurants to run their business on the internet. The key feature on the platform is the ability for restaurants to launch custom-branded native mobile apps to help them connect with and engage their customers, and operate at internet scale.

The food-tech segment has seen a lot of action over the last year. As per a Tracxn report published in December 2014, the food-tech segment has seen a total investment of USD 1.2 Billion in 2014 alone. While the dine-out and online ordering segments have seen a large chunk of this funding, internet-first restaurants have also seen their fair share of interest from investors.

Zomato White Label Apps is a plug-and-play platform which will power a restaurant's digital identity, enabling restaurants to spend more time focusing on their core business of food, translating directly to better dining experiences for users.

Ashish Goel, Chief of Product & Design, Zomato said "While speaking with a lot of restaurant owners, we realised that most of them do not have an app or digital presence and they want to harness the power and distribution of the internet and mobile to grow their business. And that there is no one single service provider for restaurants which can give them the entire suite of technologies required to run an internet presence closely integrated with the operations of their business. We see this as an opportunity to have a larger impact on the food-tech ecosystem, as well as create a larger overlap between tech and food."

Pankaj Chaddah, Co-Founder, Zomato said "We are excited about the pace of innovation at Zomato. The bigger picture is increasingly becoming clearer to us and we are hoping that in a few months, we will be able to solve a large part of the pain points that users as well as business face in the industry."

Zomato White Label apps offer features such as targeted push notifications, real-time information and menu management, and marketing tools to merchants at their fingertips. The app is based on a subscription model that bundles Zomato's existing restaurant management app - Zomato For Business - into each subscription for free. These White Label apps integrate seamlessly into all the ancillary services Zomato offers, such as Online Ordering, Table Reservations, in-app Cashless payments, Loyalty programs and the upcoming Zomato Base (point of sales system).

Zomato White Label Apps have already caught the attention of some top restaurant brands. Summerhouse Cafe in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne are amongst the first 100 restaurants that have already signed up in the last week.

The Zomato White Label Platform will be available to restaurants in all 22 countries Zomato is present in currently.

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